When Brad Swenson began trading promotional products, ECO Green Equipment made its first effective measure for recognition, as this step has led to the business’s growth – the company started to manufacture patio furniture in Asia for potential clients in the US.

Swenson said that his friendship with his multilingual partners, Andres Salazar and John Porter, helped him facilitate the purchases of the products, as the vast majority of the furniture owners spoke either Mandarin, or Spanish. However, the business wasn’t successful in China.

“We got a front row seat to the disaster of Chinese equipment,” Swenson said. “Lower prices don’t mean it will run.”

Therefore, Swenson, Porter and Salazar decided to quit the furniture enterprise and break into tire processing industry, as they were no longer interested in building in China. Ted Rogers, an engineer, became their fourth partner, and in 2009, the partners launched the company in Utah, which now serves as headquarters and an assembling line of their tire recycling machines.

According to Swenson, their innovative equipment is constructed “from the ground up for tire recycling”; analogous technologies are created from equipment, constructed for other uses.

Swenson said that their key objective is to meet the needs of end users, or the customers directly on the market. The firm works hard to keep on bringing innovations to deliver the highest-quality product for the consumers.

The things Swenson likes the most about his business is that he can develop novel technologies and bring in innovation. In addition, he is proud that his firm provides economic benefits for the local area and creates jobs.

Five basic models are produced by Swenson’s company ECO Green Equipment, however, it is possible to customize them. Variability of materials, government schemes and methods of collection make each market have its own peculiarities with differences in materials, government programs, collection, etc. For instance, market in Chicago doesn’t resemble the one in Costa Rica, Swenson said.

The ECO Green Giant and the ECO Monster are two main tire shredders that the firm sells. It also has a secondary tire shredder, known as the ECO Grater. Moreover, it includes the ECO Krumbuster hydraulic mill and the ECO Crumber granulator.

The ECO Krumbuster makes the company outstanding, said Swenson. The machine can recycle up to 16 mm rubber chips and is capable of producing 2 tons of 20-mesh crumb rubber per hour, 1,400 pounds per hour of 40-mesh crumb rubber, or 1 ton per hour of 30-mesh crumb rubber.

This technology has gained popularity among tire recycling facilities, however, it is getting more demand from the manufacturers of end-products, who purchase, recycle and use crumb rubber for their companies, Swenson said. He explained that this type of buyers seeks more control of quality of their material that eventually goes into end-products.

If one needs to get rid of steel from tire rubber to make rubber chips wire-free, the company can offer its secondary shredder, the ECO Grater. According to Swenson, rubber mulch, crumb rubber for playgrounds and tire-derived fuel is often produced using this machinery.

The ECO Grater has a key advantage over other equipment, as it is capable of running at 31 rpm, whereas similar technologies work much higher speed – up to 350 rpm. The ECO Green’s equipment has significantly larger rotor and more blades, thus it is more effective than higher speed tire recycling machines of the same class, even when it operates in slow mode. The equipment is capable of manufacturing around nine tons of one-inch rubber chips per hour.

By using slower speed, the machine produces less heat and it reduces wear of blades, Swenson said.

The team also declares that the key advantage of ECO Green Giant is its original blade design, which has sets of triangular structures around the rotor. Thanks to the specific design, it is possible to switch the blades’ position six times prior to their extra sharpening. It also results in lower down time during the maintenance.

ECO Green’s equipment is sold worldwide. Currently, Costa Rica has purchased “the first recycling solution for tires”, launched by the company. This technology is producing significant impact in the country and Swenson said that it helps to get rid of tires in the rivers.

According to Brad, there are more and more opportunities for recycled tire materials. For instance, application of rubber powder in thermoplastics. Production of geomembranes, roof sealant elements also use rubber.

Given that the industry is witnessing often changes, Swenson takes extreme pride in the fact that his company is a leader when it comes to innovation. He is aware that the competition is tough and more and more innovation is flooding in, but he is not anxious about it, as he sees it as a good phenomenon for the industry.

As for his future ambitions, Swenson plans to introduce a “machine that’s for more than recycling.”