By 2050, Bridgestone Tires aims to use exclusively sustainable materials in its green. A newly developed sustainable procurement policy is expected to meet this objective.

The sustainable procurement policy has introduced new demands for suppliers. They will have to follow different set of rules to attain transparency, work compliance, to ensure high quality, reasonable pricing and delivery, and sustainability in its procurement performances. It is also required from “direct” suppliers to meet the policy’s demands. In addition, they are encouraged to demand from their personal supply chain to follow similar guidelines, however the company will establish these rules to attain “preferred” goals and the suppliers are motivated to team up with Bridgestone.

Traceability is of great importance for the policy and Bridgestone appeals to agrarians, contractors, brokers, business colleagues, NGOs, and various specialists to join their teams to attain their ambitious goal.

Considerable improvement has been made by Bridgestone in identification of renewable materials for rubber, which have the potential of reducing deforestation in Southeast Asia. Global Forest Watch has presented some evidence linking the global pricing of rubber with the deforestation in such countries as Cambodia where rubber is produced.

The desert plant, guayule, is a newly introduced material for rubber production; it uses a resource that resembles the one from a frequently used Hevea brasiliensis rubber tree. In 2015, Bridgestone produced tires using rubber from guayule, which it had grown by itself. This step demonstrated that the global biggest tire company has the capacity to produce its goods without reliance on rubber trees.

In addition, Bridgestone is researching new sustainable practices for tire recycling and substitution of carbon black. Last year, the ingredient that contains petroleum has been a crucial material for tires, however producers are looking for replacement which would use eggshells and various types of food waste.

Tire manufacturers such as Pirelli, Michelin and Goodyear have also made similar announcements before, assuring their clients that an innovative sustainable technique for production of rubber goods is now being developed.

Article: Triple Pundit