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Genan emphasizes that in a world prioritizing sustainability, the infrastructure we build must not only meet today's needs but also contribute to a greener future. GENAN ROAD+ PREMIXED is an innovative elastomer modifier for bitumen and asphalt that integrates high-quality rubber powder from recycled tires. This product enhances road durability while reducing waste and CO2 emissions, representing a responsible approach to infrastructure development. With its focus on circular economy solutions, GENAN ROAD+ PREMIXED is helping reshape road construction.

The Alabama Department of Environmental Management (ADEM), Alabama State Parks, and the Alabama Department of Conservation and Natural Resources (ADCNR) were awarded the Leadership in Conservation and Sustainability Award on Sept. 12, 2024, by the Rubberized Asphalt Foundation. The award recognizes their efforts to use recycled tires in paving projects at three state parks—Lake Guntersville, DeSoto, and Joe Wheeler—repurposing over 19,000 end-of-life tires.

Canadian mining company Teck is advancing its environmental efforts by recycling industrial waste to enhance paved surfaces and reduce waste. A pilot project at Teck's Trail Operations and Neptune Terminals in British Columbia is exploring the use of recycled rubber from haul truck tires in asphalt. This initiative aims to divert thousands of tonnes of waste tires from landfills and improve road quality.

Since 1992, the Michigan Department of Environment, Great Lakes, and Energy (EGLE) has awarded over 100 grants incorporating scrap tires into road construction, covering over 200 lane-miles. In 2024, an additional 70 lane-miles will be added. Kirsten Clemens, EGLE’s scrap tire coordinator, highlights the increasing use of scrap tires in these projects. By the end of 2024, EGLE grants will have funded over 300 miles of rubber-modified pavement in 32 communities. EGLE collaborates with Michigan Department of Transportation, universities, and tire associations to enhance paving and recycle tires.

In an Australian first, Ararat Rural City Council has tested new road sealing technology using a circular road solution to enhance road efficiency within the community. This innovative method uses recycled tire rubber as a modifier for bitumen binder and a substitute for traditional aggregates, significantly advancing sustainable road construction practices. This approach could increase the use of waste tires on rural roads by tenfold.

The Southern Sydney Regional Organisation of Councils (SSROC) led one of Australia’s largest multi-council projects, incorporating rubber from end-of-life tires into bitumen to enhance asphalt durability, performance, and sustainability. Conducted by RMIT University, the Life Cycle Assessment (LCA) study, titled "Life Cycle Assessment and Potential Environmental Benefits of Crumb Rubber Asphalt using Field Data," revealed that recycled rubber extends pavement life, reduces raw material demand, and lowers environmental impacts.

Rubberized asphalt is one of the most significant applications for recycled tyre rubber. In the United States this type of use dates back to the 1950s where today it represents a consolidated market. In Brazil the main highway is using asphalt binders modified by tyre rubber powder, and currently Cbb Asfaltos, a Brazilian company, who received a Green Patent for the process from the Brazilian Government, has the best technology in Latin America for this process.

According to Tyre Stewardship Australia (TSA), Queensland's Sunshine Coast Council is harnessing off-the-road (OTR) tyres' performance qualities by using crumb rubber from end-of-life OTR tyres in new asphalt roads. Recycled rubber from end-of-life tyres has been used in Australia’s roads and worldwide for many decades, but what is exciting is the potential for OTR crumb rubber to help Australia build more resilient and more sustainable ‘roads of the future’ – which is exactly what Sunshine Coast Council is aiming to deliver for residents and businesses as part of its program of testing emerging technologies for local application.

In his recent article, Patrick Buder, Sustainability Strategy Manager at Zeppelin Systems, discovers how end-of-life tire recycling is taking a leap towards sustainability with the new process developed by Recykl, a part of the Recykl Group, and facilitated by Zeppelin Systems. In this innovative approach, the textile fibers from discarded tires are transformed into a valuable product known as Smapol, advancing road construction practices.