German organization ZARE Initiative was established in cooperation with the „Bundesverband Reifenhandel und Vulkaniseur-Handwerk e.V. (BRV)“ in 2015. Tire disposal companies belonging to the Initiative ensure proper and environment-friendly disposal of waste tires. The number of market participants who are neither certified nor bound themselves to professional disposal is increasing. This results in illegal waste tire dumps and piles, which harm the entire industry, as well as environment. ZARE opposes such developments by creating awareness and promoting transparent and responsible tire disposal companies to become certified so they can further offer sustainable solutions.

Altogether, 33 tire disposal companies in Germany are certified as ´Specialized Waste Management Company´. Sixteen of these companies have joined the initiative:

  • Allgemeine Gummiwertstoff und Reifenhandels GmbH
  • Bender Reifen Recycling GmbH
  • Containertransporte Wesseler GmbH
  • Cvs Reifen GmbH
  • Danninger Ohg Spezialtransporte
  • Hartung Speditions-, Handels- und Transport GmbH
  • Hrv GmbH
  • Kargro b.v.
  • Kurz Karkassenhandel GmbH
  • Mülsener Rohstoff- und Handelsgesellschaft mbH
  • REG Reifen-Entsorgungsgesellschaft mbH
  • Reifen Draws GmbH
  • Reifengruppe Ruhr / RGR
  • Reifen Günay GmbH
  • Reifen Oka
  • Reifen Recyclingbetrieb Brenz GmbH

Zare is the first association bringing together certified tire disposal companies and using alternative communication channels to make sellers, automobile companies, car dealers and motorists become aware of the environmental hazards and the existence of a complete recycling chain.

The ZARE Initiative was founded in 2015 by twelve certified tire disposal companies. Later on, the number of its members has increased to sixteen companies which process approximately 334.878 tons of waste tires annually. For comparison, each year about 582,000 tons of waste tires are produced in Germany alone.

There are significant differences in quality between used tires. They can be fairly regarded as  a valuable secondary raw material if they are processed in a correct way. The processing requires a great deal of know-how, as used tires consist of a variety of different materials. Depending on their condition there is a range of options.

Provided that they still have sufficient tread, used tires can be successfully re-utilised in several ways. Tires, which do not fulfil stricter requirements, are still of great value in other countries. Thanks to exports, used tires can be utilized sustainably and thus have a sufficient remaining use.

The positive response from media as well as numerous interactions at REIFEN 2016 trade fair confirms the importance of activities and goals of the ZARE Initiative. Whereas the project is still in its early stages, the main focus of 2017 will be partner acquisition activities and surveying among the industry, automotive companies and car dealers.

More about ZARE

35 tire disposal plants are certified according to the disposal company regulations and the special BRV requirements profile. Sixteen of these companies have also rallied under the umbrella of the ZARE Initiative in order to carry out intensive PR work throughout the industry. ZARE’s partners do not have any additional certifications different from the one issued to old tire disposers who aren’t members of the Initiative. The certificate according to the disposal company regulations / BRV requirements profile alone is the standard for environmentally sound old tire disposal. The ZARE Initiative raises public awareness with regard to this issue.