Avient Corporation, a provider of specialized and sustainable materials solutions and services, announced the launch of OnColor™ REC Polymer Colorants, formulated with pigments derived from recycled content, including end-of-life tires. They offer an alternative to traditional carbon black formulations and can help manufacturers reduce their product carbon footprint (PCF).

OnColor REC Polymer Colorants can perform comparably to traditional carbon black in plastics. They are versatile, can be used in multiple resins, and are available in standard and custom color formulations. Additionally, they meet strict regulatory requirements, passing Registration, Evaluation, Authorization, and Restriction of Chemicals (REACH) and Restriction of Hazardous Substances (RoHS) standards and certification by TÜV Rheinland. Proposition 65 letters are also available.

"We are excited to announce the launch of OnColor REC Polymer Colorants in response to our customers' growing demand for sustainable colorant options," said Felipe Reichert, Global Marketing Director for Color, Additives & Inks at Avient Corporation. "This product underscores our commitment to sustainability and innovation, providing our customers with high-performance, eco-conscious solutions."

OnColor REC Polymer Colorants are available in the United States and Canada for use in a wide range of industries and applications, including automotive, wire and cable, building and construction, appliances, electrical and electronics, industrial molding applications, textiles and fabrics, and office furniture. A PCF calculation for using them is available upon request.

For more information about OnColor REC Polymer Colorants, please visit www.avient.com.