According to its recent press release, Bridgestone, a global leader in premium tires and sustainable mobility solutions, is introducing the Potenza Sport A, the company’s first mass-produced tire to incorporate 55% ISCC PLUS certified recycled and renewable materials. ISCC PLUS is a globally applicable certification standard which aims to increase the transparency and traceability of alternative feedstocks throughout the entire supply chain, from the point of origin to the final customer.

Steven De Bock, Vice President Original Equipment at Bridgestone EMEA, commented: “The Bridgestone Potenza Sport A is a great example of Bridgestone’s innovation capabilities and commitment to sustainability. This achievement marks another significant milestone as we accelerate our progress toward using 100% sustainable materials in our products by 2050 and beyond. Driving sustainable innovation, we are proud to mass-produce a tire incorporating such a high percentage of ISCC PLUS certified recycled and renewable materials. This launch furthers the adoption of a circular economy in our business.”

The Bridgestone Potenza Sport A tire was developed with ENLITEN Technology to improve its sustainability characteristics and make it fully EV-ready, without making any compromise on safety or performance. As a result, Bridgestone’s ultra-high performance tire offers outstanding safety and control to drivers, achieving an EU label A grade for wet grip. It also delivers best-in-class energy efficiency and extended battery range, boasting an EU label A grade in rolling resistance.

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Der für die Reifenindustrie. | Image by Bridgestone.

In line with the Bridgestone E8 Commitment, 35% ISCC PLUS certified renewable materials are sourced to produce the tire, including natural rubber and bio-attributed polymers, as well as 20% ISCC PLUS certified recycled materials.1 These include ground rubber linked to end-of-life tire, certified carbon black linked to circular oils, rice husk ash silica, lignin, zinc oxide, and recovered carbon black linked to end-of-life tire.

Bridgestone’s Potenza Sport A tire is not a concept or a pilot project. It has been carefully chosen by Audi as original equipment for their new e-tron GT. As a globally OE-homologated tire, the new Bridgestone tire went through Audi’s rigorous testing and was recognised for providing the high performance demanded by such a powerful and demanding vehicle, while also delivering outstanding safety and sustainability.

Developed in Europe, the Bridgestone Potenza Sport A will be manufactured at Bridgestone’s cutting-edge plant near Rome, Italy which achieved ISCC PLUS certification in 2022. The Roma plant is also ISO 50001 certified for efficient energy management. The plant’s entire tire production process is 100% electric, with the electricity being produced from renewable sources.