Bridgestone's new Potenza Race tire: sustainability in high performance
Bridgestone Americas has announced the release of the latest addition to its iconic ultra-high performance Potenza lineup: the Bridgestone Potenza Race tire. The tire is homologated for public roads but its performance is focused on track days. Independent company TÜV SÜD tests have shown that the Potenza Race tire delivers the fastest lap time and shortest braking on dry pavement, outperforming its main competitors.
Bridgestone's expertise in motorsports and high performance has contributed to the development of the Potenza Race tire. The tire's tread pattern, construction, and material compound have been innovatively designed, incorporating Bridgestone's groundbreaking Virtual Tire Development technology.
This sustainable approach saves 33% of raw materials and reduces real-world testing by approximately 6,000 miles. The Potenza Race tire is available in 13 popular sizes between 17 and 20 inches and is designed to support sports cars and supercars commonly used on streets and tracks.
This project aligns with the Bridgestone E8 Commitment that serves as the axis to drive management while earning the trust of future generations. The Bridgestone E8 Commitment consists of eight Bridgestone-like values starting with the letter “E” (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment) that Bridgestone will commit to creating together with employees, society, partners and customers to realize a sustainable society. This Potenza product lineup aligns with Emotion, Ecology and Extension.
To learn more, proceed to Bridgestone’s website.