Bridgestone 3.0 Journey Report 2022 focuses on tire recycling and pyrolysis
Bridgestone Corporation has released its latest integrated report — Bridgestone 3.0 Journey 2022 Integrated Report — and made this report available on its corporate website. This report provides with comprehensive and better understanding of its approach and initiatives aimed at enhancing corporate value over the medium- to long-term.
Guided by its unchanging mission, “Serving Society with Superior Quality,” the Bridgestone Group has embarked on its new Bridgestone 3.0 Journey following its “third foundation.” Placing sustainability at the core of management and business, the Group strives to realize its vision “Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company.” Bridgestone 3.0 Journey 2022 Integrated Report describes its progress and plans toward enhancing corporate value over the medium- to long-term by accelerating transformation toward a sustainable solutions company based on the “Bridgestone E8 Commitment”, a corporate commitment aimed at realizing this vision.
As regards to tire recycling and pyrolysis, Bridgestone highlights that together with ENEOS Corporation it launched a joint research and development project aimed at the successful development of “chemical recycling technologies that enable precise pyrolysis of used tires.” Synthetic rubber is one of the primary materials used when producing tires and, today, is generally produced from petroleum. Used tires are mainly utilized as fuel in Japan, but to reduce CO2 emissions generated in this method, it becomes increasingly important to circulate tires in a process that emits less CO2, rather than burning them.
For more information on the company's view on tire recycling and pyrolysis, please see page 49 and page 50.
Bridgestone 3.0 Journey 2022 Integrated Report comprehensively compiles the financial and non-financial information that had previously been presented in the Company’s annual reports and sustainability reports in order to provide a more unified look at Bridgestone’s unique value creation process, which merges business strategies with sustainability initiatives. The Bridgestone Group hopes this report will serve as an invitation to various stakeholders to co-create new value, while providing with better understanding of the Group’s unique activities and plans which business strategy and sustainability initiatives are fully integrated.
Global CEO Shu ISHIBASHI offers the following message with regard to publication of Bridgestone 3.0 Journey 2022 Integrated Report.
“We will accelerate the Bridgestone 3.0 Journey toward a sustainable solutions company together with employees, society, our partners and customers with the “Bridgestone E8 Commitment” as the axis to drive management while earning the trust of future generations. I hope this report will become an opportunity to earn your empathy toward our mission, vision and corporate activities. For the sake of the Earth, which future generations of children have entrusted in our care, would you join us our journey?”
Please proceed to Bridgestone’s website, to find out an overview of the topics, key points, and activity progress reported on in Bridgestone 3.0 Journey 2022 Integrated Report.