Cveta Majtanovic, Chief Sustainability Officer of Rubber Conversion Srl, a Verona-based company specializing in end-of-life rubber recycling, has been selected for the 2025 Meaningful Business 100 (MB100). The global award program recognizes leaders combining business profitability with social and environmental impact.

Winners were selected from over 900 nominations across 86 countries by a judging panel representing organizations including Google, Mastercard, Unilever, SAP, Temasek, and the World Economic Forum. Candidates were evaluated on equity, impact, innovation, leadership, and scalability. The MB100 program, now in its seventh year, provides winners with access to investment opportunities, capacity-building resources, and pro-bono services from partners such as EY, Hogan Lovells, and Green Frontier Capital.

Responding to the recognition, Majtanovic stated, "I'm truly proud of what we've built since founding Rubber Conversion. This year's EcoVadis Gold Medal, followed by the MB100 recognition, make 2025 a milestone year for us. They prove that Italian circular innovation can have global impact and will drive the entire industry to shift into a higher gear, where sustainability becomes not an obligation, but a source of competitiveness and growth."

Rubber Conversion transforms end-of-life rubber into sustainable compounds for industrial applications. The company has indicated it is currently seeking partnerships with shoe manufacturers, tire producers, and automotive companies interested in testing its devulcanized rubber compounds, offering promotional rates to encourage new partner participation.

For complete details about the 2025 Meaningful Business 100 winners and program information, visit the original announcement from Rubber Conversion.

About Rubber Conversion

Founded in 2017 in Verona, Rubber Conversion Srl is an Italian innovative SME pioneering circular solutions for the rubber industry. The company is rapidly establishing itself as a global supplier of high-quality sustainable devulcanized rubber for the automotive, tire, footwear, and rubber goods sectors. Its patented devulcanization technology, protected by international patents covering the process, chemistry, and final compounds, allows the reintegration of end-of-life rubber into new production cycles, reducing CO₂ emissions and dependence on virgin raw materials. To find out more visit: www.rubberconversion.com