Edd Burleson from Central Marketing interviewed by Retreading Business magazine
The renowned in the tyre retreading industry British magazine Retreading Business, its correspondent Richard Wilson and publisher David Wilson, run a podcast exposing interesting topics and announcing updates to the tyre retreading sector. In the Retreadcast, Richard Wilson interviews key personalities from the retreading industry from around the world. Make sure to subscribe for Retreading Business magazine to receive updates about its interviews!
Episode 21 of the Retreadcast sees Edd Burleson, the President of Central Marketing, discuss a wide variety of topics facing the company and the retreading market from the impact of technology on the retreading market, to the role of sustainability in the US retreading market and how Central Marketing has adapted to the new working practices brought about by the COVID-19 pandemic.
In this episode of The Retreadcast, Richard and David additionally touch upon the effect that the war in Ukraine is having on the retreading market in the country, but also across retreading in Europe.
- 00:00 – Introduction to Edd Burleson: Focus on the Equipment Market
- 02:31 – Part 1: Interview with Edd Burleson, President of Central Marketing
- 02:54 – Central Marketing's Long-Term Relationships Paying Dividends
- 04:14 – Investment in Retreading Equipment Remains at a High Level
- 05:43 – How is Automation Changing the Retreading Business?
- 07:00 – Richard and David Discuss the Impact of the War in Ukraine on Retreading in Country: Nokian Heavy Tyres, Vaculug and Yashina Ltd All Take Action
- 10:55 – Part 2: Interview with Edd Burleson, President of Central Marketing
- 11:38 – Burleson Talks About Growing Importance of Joining Sustainability Programmes and How This Can Bring Improvements to the Market
- 12:33 – Central Marketing's Strategy for Improving Cost Efficiencies for Retreaders
- 13:59 – COVID-19: Burleson Highlights the Way Central Marketing Have Adapted to the New Working Environment
- 15:03 – Central Marketing's Key Plans for Next 5 Years
- 16:19 – Conclusion to Edd Burleson: Focus on the Equipment Market
To watch more interviews by Richard Wilson at the Retreadcast, please proceed to the website of Retreading Business magazine.