The Intellectual Property Authority of the European Union (EUIPO) recently approved a trademark EnviroCB which belongs to the company Scandinavian Enviro Systems. Enviro is the first company in the world which commenced supplying recycled carbon black (rCB) to the premium segment of automotive industry. Now that the trademark has been registered, Enviro has a chance to deliver rCB to other markets and industries to substitute virgin carbon black.

Registering a trademark, the company can now create a standard on the market for all recycled and commercially used CB. Thomas Sörensson, CEO of Scandinavian Enviro Systems, says that the brand (EnviroCB) enhances product’s market awareness and is supposed to serve as a good tool to sell Enviro’s rCB on a larger scale. Besides, Mr. Sörensson says that this is a good example of why one should invest in tire waste. Expanding company’s portfolio of intellectual property assets, the standardized quality rCB brand is going to meet rigorous demands of customers and markets. According to Enviro’s CEO, all that will bear positive consequences for both future and current negotiations on recycling facilities. Furthermore, Scandinavian Enviro Systems bears patents not only for carbon black, but also for recovery of oil, steel and gas from used tires.

Article by Enviro.