At 5pm CEST on October 13Boundless will host a webinar with Liberty Tire Recycling examining how lifecycle assessment can be used to quantify and substantiate the environmental benefits of recycled rubber products. The session will present a recent LCA covering four recycled-rubber products and explain how their greenhouse gas impacts were compared with the conventional materials they replace. The webinar is intended to address an important issue for tire recycling and circular economy markets: recycled content alone does not automatically demonstrate a lower carbon footprint, and environmental claims need to be supported by transparent methodology, credible baseline comparisons and data capable of withstanding external review. Millicent Poole, Sustainability Manager at Liberty Tire Recycling, will discuss how the assessment results are being used commercially, while Boundless Founder and CEO Michele Demers and Research Analyst Patrick McElroy will explain the methodology behind the calculations, including approaches to avoided emissions and auditable sustainability claims.

To register, please fill out the form.

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Webinar focuses on measuring recycled rubber carbon benefits

The session is built around the principle that a recycled product cannot be assumed to have lower greenhouse gas emissions simply because it contains recovered material. Environmental performance depends on factors including collection, processing, transportation, manufacturing and the characteristics of the incumbent material being displaced.

Boundless will use the lifecycle assessment of four recycled-rubber products to demonstrate how these factors can be quantified and compared within a structured methodology.

Four recycled-rubber products assessed through LCA

The webinar will examine a recent lifecycle assessment covering four products manufactured using recycled rubber. The analysis compares the environmental impacts of the recycled alternatives with the materials they replace, providing a basis for evaluating whether the substitution results in measurable greenhouse gas benefits.

This type of comparative analysis is particularly relevant to tire recycling because recovered tire rubber is used across a broad range of applications, and the environmental outcome can vary depending on both the recycling process and the alternative product or raw material being displaced.

Liberty Tire Recycling to discuss commercial use of results

Millicent Poole, Sustainability Manager at Liberty Tire Recycling, will discuss what the lifecycle assessment results have meant for the company in the marketplace. The presentation is expected to focus on how quantified environmental information can support communication with customers and strengthen sustainability claims around recycled rubber products.

For tire recyclers, independently structured environmental data can help move commercial discussions beyond recycled-content percentages toward measurable comparisons involving emissions, resource use and avoided production of conventional materials.

Boundless to explain how LCA calculations were developed

Michele Demers, Founder and CEO of Boundless, and Patrick McElroy, Research Analyst, will walk participants through how the assessment was constructed and how the underlying numbers were developed.

The session will address the methodology needed to establish a credible baseline, compare recycled products with incumbent alternatives and document assumptions in a form that can withstand technical or audit review.

Avoided emissions form key part of discussion

One of the webinar’s central topics will be how companies can calculate and communicate avoided emissions associated with recycled materials. Such claims depend heavily on the counterfactual scenario: the conventional material, production process or disposal pathway that would otherwise have occurred.

Boundless will discuss how avoided-emission calculations can be structured so that the resulting claims are transparent and defensible rather than relying on broad assumptions about the environmental benefits of recycling.

Credible comparisons increasingly important for recycled rubber

As tire-derived materials enter construction, infrastructure, molded products and other markets, customers are increasingly asking suppliers to demonstrate environmental performance with quantitative evidence. Lifecycle assessment provides one framework for comparing recycled rubber products with conventional alternatives on a consistent basis.

Reliable comparisons can be particularly valuable in procurement processes, corporate sustainability reporting and markets where recycled products compete directly with established virgin-material alternatives.

Webinar targets audit-ready sustainability claims

The organizers say participants will learn how to validate sustainability claims using rigorous lifecycle assessment methodology, demonstrate credible comparisons with incumbent materials and develop avoided-emission claims capable of standing up to audit scrutiny.

These capabilities are becoming increasingly important as manufacturers, recyclers and customers face greater expectations around environmental reporting, recycled-content claims and verification of carbon reduction benefits.

LCA can strengthen markets for recycled tire materials

For the tire recycling industry, stronger lifecycle data can help demonstrate where recycled rubber delivers measurable environmental advantages and where further process improvements may be required. This can support more informed decisions by customers and help distinguish evidence-based sustainability performance from general circular economy claims.

By combining technical lifecycle assessment with Liberty Tire Recycling’s commercial experience, the webinar aims to show how quantified environmental information can support the market development of recycled rubber products and strengthen the case for using materials recovered from end-of-life tires.

To register, please fill out the form.

To learn more about the event and register, please proceed to the official website.