The Flooring Connection (Pty) Ltd is a distributor of sub-floor, flooring solutions, to the construction and flooring industries based in South Africa. The company’s COO Jonathan Bodley interviewed Dr. Mehran Zarrebini – CEO of PFE International Inc., a proven strategic leader and CEO in the technology and circular economy space with over 15 years of experience leading disruptive startups – to learn all about the benefits, challenges and opportunities for recycled tires and rubber crumb in South Africa.

Jonathan Bodley interviews Dr. Mehran Zarrebini, CEO of PFE International Inc. | Video by The Flooring Connection (Pty) Ltd.


  • 00:00 – Introduction
  • 00:47 – The issue with used tires
  • 01:59 – SA rubber crumb industry
  • 06:18 – Growing the industry
  • 09:33 – Challenges with tire recycling
  • 14:07 – Sustainability in construction
  • 20:23 – Is safety a problem?
  • 26:11 – Looking to the future

To learn more about the topic, please proceed to The Flooring Connection (Pty) Ltd website.