[Shanghai, China] [14-16 Oct 2024] — The Sustainability in Tires, set to convene industry leaders, innovators, and sustainability advocates was successfully held on 14-16 October in Shanghai, China, and online. This landmark event focused on advancing sustainable practices in tire manufacturing, use, and recycling, underlining the critical need for eco-friendly solutions in the tire industry. With a growing global emphasis on sustainability, the tire sector faces unprecedented challenges and opportunities. This summit brought together key stakeholders to explore innovative technologies, discuss regulatory impacts, and share best practices for reducing the environmental footprint of tires.

Key Moments from the 2024 Event:

  • Global Industry Leaders Participated – Leading speakers such as Goodyear, Hankook, Pirelli, Continental, ETRMA, Geely Research Engineering Center, PEFC, Global Platform for Sustainable Natural Rubber, Smithers, China FAW Group, and Oriental Silicas, contributing to the vibrant discussions on sustainability.
  • Inaugural OTR Workshop – The event featured the Off-The-Road (OTR) tire workshop, delving into the latest trends, market forecasts, sustainability challenges, and technological innovations.
  • EV Tire Innovations – Sessions provided deep insights into the future of sustainable tires for electric vehicles, addressing regional trends, end-use applications, and their impact on raw materials.
  • Circular Economy & ELT Solutions – Key presentations focused on the circular economy, energy savings, and solutions for end-of-life tires (ELT) and material recycling, setting the stage for future collaborations.
  • Interactive Q&A Sessions – Attendees engaged in dynamic Q&A sessions, offering insightful discussions with industry experts, allowing for in-depth exploration of key topics and challenges.
  • Networking Highlights – Attendees enjoyed 6 networking breaks, a welcome dinner, and a drink reception, offering ample opportunities to connect with global industry leaders.

"We believe that sustainability is not just a trend but a necessity for the future of the tire industry," said [Speaker Name], [Position, Company]. "This summit provides a vital platform for collaboration and innovation, ensuring that our industry meets the environmental challenges ahead."

Sponsors and exhibitors:

Diamond Sponsor: XINGDA

Sponsors: Hankook Tire & Technology | WACKER | Smithers | PEFC | 102psi Join us in shaping a sustainable future for tires.

For more information about the summit and to register your interest for the 2025 edition, please visit Traction Summit 2025 and join the mailing list.