Dr. Valerie Shulman – the Secretary General at the European Tyre Recycling Association (ETRA) given a Lifetime Achievement Award in the inaugural Recircle Awards.

Tyre & Rubber Recycling magazine involved in organization of Recircle Awards writes that Dr. Shulman has been involved in tire recycling for somewhat longer than she has held her role at ETRA, and in her lifetime in the sector Dr. Shulman has campaigned to raise awareness of tire recycling with governments across Europe, and of course with the European Commission.


Valerie Shulman (in the middle) and the the board of the European Tyre Recycling Association before the 24th Annual European Tyre Recycling Conference | Photo by ETRA.

Dr. Shulman also wrote the book on tire recycling, coining many of the phrases and terminology in common use today. A larger-than-life character, Dr. Shulman is passionate about recycling like no other individual. This passion can be seen in her involvement in the ETRA conferences and seminars each year. An impressive lady who knows where she wants to see the industry develop.

Ewan Scott, editor of Tyre & Rubber Recycling magazine, writes that he was first introduced to the whirlwind of enthusiasm of Dr. Shulman at an ETRA conference in Cambridge, some 20 years ago. He said; “Valerie Shulman sparked my interest in tire recycling. Her presentation initiated what was to become a change in direction for me from a somewhat disinterested tire industry hack to an observer and commentator with a real desire for my own work to make what difference I could in the tire recycling world.”

Peter Taylor of the Tyre Recovery Association (TRA) attributed the position of the tire recycling sector in Europe to the efforts of Dr. Shulman and her work at ETRA to ensure that the sector was never forgotten either by the tire industry or by the European Commission.

Dr. Shulman when asked how she felt said: “Surprised, shocked and flattered.” Continuing to thank those who had supported her over the years.

Original article by Tyre & Rubber Recycling magazine.