The logo and the visual communication of the main Italian operator in the management of end-of-life tires has changed.

Ecopneus, the main operator in the management of end-of-life tires in Italy, has renewed the logo and visual communication, aiming to consolidate the positioning and recognition of Ecopneus, giving a further impetus towards the challenges and opportunities of the ecological transition that the country faces.

“The logo changes, but the values we have always carried in the management of end-of-life tires remain intact: ethics, legality and maximum service to tire dealers, constantly aiming to promote the many applications of recycled rubber in our everyday life,” declared Federico Dossena, General Manager of Ecopneus. “A more compact sign, a more solid presence, an even stronger identity: the new logo represents an evolution of the brand that has distinguished us in these first over ten years of commitment and successes for the Italian circular economy.”

The logo renewal is part of a larger evolution of Ecopneus' coordinated image, which inevitably goes through social communication, and is already active on four of the most popular social networks (Facebook, Instagram, Twitter, and LinkedIn), as well as all BTL and ATL activities.

The Mosquito agency in charge of the redesign has created two unique and high-impact forms that may be employed depending on the vehicle, strengthening the benefits that Ecopneus' circular economy of end-of-life tires promotes and implements for the entire community.


New look for Ecopneus.

A header reads “A journey that never ends”, while the sub-head specifies the different areas in which recycled rubber is used each time.

To read more, please visit Ecopneus website.