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AZuR’s (Allianz Zukunft Reifen) new partner, the Gesellschaft im Ostalbkreis für Abfallbewirtschaftung mbH (GOA), a municipal waste management company in Germany, has been relying on retreaded tires for many years. Today, around 120 of its vehicles run entirely on retreaded tires — a strong example of how circular economy principles can be effectively integrated into everyday municipal operations.

The Allianz Zukunft Reifen (AZuR) will enter its next phase in 2026, aiming to expand collaboration across the tire recycling value chain and further advance the tire circular economy in Germany and Europe. Since its creation, the initiative has promoted sustainable solutions including repair, retreading, regrooving, and both mechanical and chemical recycling of end-of-life tires.

The Tire and Rubber Association of Canada (TRAC) announced the program for the 2025 Rubber Recycling Symposium that will take place October 8–9 in Calgary, Alberta. Recognized as a cornerstone event for professionals across the tire and rubber recycling sector, the Symposium brings together industry leaders, innovators, and policymakers to advance sustainable solutions and foster collaboration.

Following the conclusion of 2025 Rubber Recycling Symposium, Tire and Rubber Association of Canada (TRAC) and the event’s Host Sponsor Alberta Recycling Management Authority (ARMA) are pleased to offer an exclusive optional tour of Kal Tire’s tire retreading facility on Friday, October 10, 2025. This tour will provide attendees with a rare behind-the-scenes look at this sustainable tire management practice and witness tire retreading in action!

On 8 July 2025, the AZuR project group on retreading met at Marangoni’s facility in Henstedt-Ulzburg to advance strategies for strengthening tire retreading in Germany and across Europe. A main focus was preparation for the second AZuR Retreading Summit, scheduled for 16–17 September 2025 at the KRONE TrailerForum. The event will bring together key players in transport and logistics to promote the circular economy through retreaded tires, with a special Logistics Day for fleet operators.

TNU (Tratamiento de Neumáticos Usados) has confirmed its participation as an institutional sponsor in the IV Jornadas Iberoamericanas del Reciclaje 2025, to be held from November 12 to 14, 2025, at the Ágora Bogotá Convention Center in Colombia.

Scandinavian Enviro Systems (Enviro) founder Bengt Sture Ershag received the Lifetime Achievement Award at this year's Recircle Awards. Ershag received the award for his lifelong efforts to create a more sustainable handling of end-of-life tires. In addition to being the founder of Enviro, Bengt Sture Ershag is also the inventor and developer of the fundamentals of Enviro's leading pyrolysis technology.

The winners of the 2025 Recircle Awards were announced live at Autopromotec 2025 by the organisers, Retreading Business and Tyre & Rubber Recycling magazines. This global awards event recognises sustainability-driven innovation, practices, and services in the tyre retreading and recycling industries.

The AZuR network had a strong showing at the 2025 Recircle Awards ceremony in Bologna, taking home seven awards. The international expert jury recognized AZuR partners Genan, Marangoni, and Italmatic for their innovative solutions in retreading and tire recycling. In addition, AZuR network coordinator Christina Guth received the Women’s Award for the Tyre Retreading Sector. “This award is a recognition of the commitment of all AZuR partners in recent years to advancing the circular tire economy,” said Guth at the awards ceremony.