Bridgestone, BB&G, and Versalis partner to create circular ecosystem for end-of-life tires
Bridgestone EMEA (Bridgestone), Grupo BB&G (BB&G) and Versalis (Eni) announced the signing of an agreement aimed at establishing a closed-loop ecosystem to transform end-of-life tyres into new tyres. The agreement will bring together the innovation, experience and technological skills of all three companies. The partnership aims to develop a model for the creation of a scalable and increasingly sustainable supply chain. Around one billion tyres reach the end of their useful service life every year, according to the World Business Council for Sustainable Development (WBCSD)’s Tire Industry Project1. Bridgestone, BB&G and Versalis are seeking a solution that provides innovative and more environmentally responsible ways to address increased sustainability in the synthetic rubber business, helping to maximise the complete lifecycle of a tyre.