ETRMA launches new brand identity as Tyres Europe
On October 27, 2025, The European Tyre and Rubber Manufacturers’ Association (ETRMA) launched its new identity, Tyres Europe, reflecting a clear, tyre-focused mandate to promote a competitive and innovative European Tyre Manufacturing industry, advancing a safe, smart and sustainable mobility. The Association’s Board has also elected Livio Magni (Pirelli) as President and Paolo Pompei (Nokian Tyres) as Vice-President for a two-year mandate.