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Novus Consult is a global branding, design, and digital strategy company helping businesses build premium, credible, and long-lasting brands. The company works with founders, startups, real estate firms, hospitality businesses, professional service providers, corporate teams, and growth-focused organizations that want to stand out with a clear identity, refined messaging, and consistent market presence.

As urban mobility continues to evolve, there is a growing emphasis on sustainable infrastructure alongside advancements in vehicle technology and energy sources. Urban roads, cycling lanes, and transport infrastructure must accommodate multiple mobility modes while addressing challenges such as traffic congestion, costs, and environmental impact.

The Allianz Zukunft Reifen (AZuR) will enter its next phase in 2026, aiming to expand collaboration across the tire recycling value chain and further advance the tire circular economy in Germany and Europe. Since its creation, the initiative has promoted sustainable solutions including repair, retreading, regrooving, and both mechanical and chemical recycling of end-of-life tires.

Tyre Stewardship Australia (TSA) recently announced it would fund innovative ideas that utilize end-of-life tires. According to the organization’s recent press release, TSA has dedicated a special budget for funding such projects. The organization also says TSA’s Market Development Fund is now open for applications. The scope is broad; from research grants to funding prototypes, projects and initiatives, the goal is to transform passenger and truck tires into new and innovative markets.