
European tire company teams up with bike shops to boost inner tube recycling in UK
British branch of Schwalbe Tyres is set to launch an inner tube recycling plan — it will team up with bike shops that will conduct collection of used inner tubes; the collected materials will be returned to Schwalbe to undergo reprocessing. The company’s plan seeks to help retailers show to their consumers that their businesses are environment-friendly and sustainable. Schwalbe also targets bike riders by asking them to bring used inner tubes to special shops that collaborate with the company.