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New Zealand is calling on innovators, investors, and entrepreneurs to help drive circular solutions for tyre recycling, as the country launches a major funding initiative to develop markets for tyre-derived recycled rubber. With millions of end-of-life tyres generated annually, this effort aims to unlock economic value from used tyres and support the transition to a more sustainable, circular economy.

In Richmond, British Columbia, a renewed playground in Steveston Park highlights how recycled tires can create safer, more inclusive community spaces. As part of the 2024 TSBC Community Grant Program, the project features durable, slip-resistant rubber surfacing made from nearly 3,000 locally recycled car tires. This innovative use of tire-derived material enhances safety, reduces maintenance needs, and supports local recycling initiatives.

Each year, well over a billion tires worldwide reach the end of their life. Many of these discarded tires still accumulate in landfills or are burned for a one-time energy gain, creating pollution and wasting valuable materials. Tire pyrolysis, a form of chemical recycling, breaks down end-of-life tires (ELT) into useful products like oil (TPO), gas, and recovered carbon black (rCB). Across the globe – and especially in Europe and the United States – evolving legal frameworks are transforming tire-derived pyrolysis oil (TPO) into a strategic commodity. New laws and policies on both sides of the Atlantic are beginning to treat TPO as a sought-after resource for fuels and petrochemicals. This shift in perspective is driving a wave of investment and innovation in ELT (end-of-life tire) pyrolysis, positioning it as a crucial component in the puzzle of the circular economy.

Murfitts Industries and tyre giant Michelin have announced a project to process old tyres, recovering the energy and materials within them. As part of the project, Murfitts, the UK’s largest tyre recycling company, has submitted plans to set up a tyre reprocessing site at Michelin’s Stoke-on-Trent premises. The “cutting-edge” process developed by Murfitts will reportedly generate energy which will be used to power Michelin’s production on site, thereby lowering CO2 emissions from the factory by 1,500 tonnes per year. In addition to the energy recovered, the process will also produce recovered carbon black (rCB) and tyre pyrolysis oil (TPO).

Tyre Stewardship Australia’s newly released Material Flow Analysis Report is the national benchmark for tyre flows, recovery, and end-of-life fates. Developed in partnership with sustainability consultancy Blue Environment, it provides the most comprehensive and independent dataset available on tyre material flows in Australia — tracking volumes from import to reuse, recycling, energy recovery and disposal.

Innovando’s Sustainability Director, Cveta Majtanovic, spoke at the conference on the RFID ecosystem in tires at Autopromotec. Innovando was present at the RFID Ecosystem Village in collaboration with leading industry partners to showcase the Digital Tyre Platform

As part of EU Green Week 2025, the European Recycling Industries’ Confederation (EuRIC) hosted a webinar titled Driving Circularity: Unlocking the Potential of Tyre Recycling. The event brought together key industry figures and policymakers to address the persistent challenges surrounding the treatment of End-of-Life Tyres (ELTs) in Europe. While most ELTs are collected, nearly half are still incinerated or exported to third countries with less stringent environmental controls.

Smithers has successfully held Tomorrow's Tire in 2019 and 2022 and Sustainability in Tires 2023 & 2024 in China. More than 500 delegates participated in the past conferences. Sustainability in Tires 2025 will again gather industry professionals and stakeholders in the global tire industry to discuss the latest trends, future outlook, innovative materials and technologies, EV tires, circular economy and sustainable development, end-of-life tires, and more.

Since 2007, FOR REC S.p.A. has been a byword for innovation and quality in the design and manufacturing of systems for the treatment and recycling of industrial and municipal solid waste. With a strong presence in over 60 countries, this Italian company stands out for its tailor-made solutions, precisely engineered to meet the evolving needs of a global market.