Tegeta Green Planet has carried out an environmental awareness and waste collection campaign in Khobi, Georgia, together with the United Nations Development Programme, focusing on responsible management of end-of-life tires and other automotive waste streams. The “Don’t Throw It Away, Hand It In” campaign was held on October 27, 2026 and targeted local residents, vehicle owners, drivers and private-sector representatives. A temporary collection point established in Khobi accepted end-of-life tires, used automotive batteries and waste oils, while participants received information about proper waste handling and the principles of Extended Producer Responsibility. Tegeta Green Planet said the campaign was intended not only to provide a practical collection opportunity but also to explain how EPR organizations manage specific waste streams after collection and why importers must comply with their legal obligations. The initiative forms part of a wider series of regional campaigns and educational projects being implemented by Tegeta Green Planet and UNDP across Georgia to promote responsible waste management and circular economy principles.

Campaign combines education with practical waste collection

The Khobi campaign was designed to connect environmental education with a practical opportunity for residents to hand over automotive waste through an organized collection point.

Participants could bring end-of-life tires, used automotive batteries and waste oils for proper management instead of disposing of them through uncontrolled or inappropriate channels.

End-of-life tires included among priority waste streams

Waste tires were one of the principal automotive waste categories accepted during the campaign.

Providing dedicated collection opportunities can help move end-of-life tires into organized waste management systems where they can be directed toward appropriate downstream treatment and recovery routes.

Campaign targets residents and vehicle-related businesses

The initiative was aimed at local residents, vehicle owners, drivers and representatives of the private sector.

Tegeta Green Planet said participants received information about why responsible automotive waste management is important and which options are available for handing over waste correctly.

Extended Producer Responsibility central to campaign

One of the main objectives of the event was to improve understanding of Extended Producer Responsibility.

Participants were informed about the role played by EPR organizations in managing designated waste streams and about the stages that follow once collected material enters the waste management system.

Importers’ legal obligations also explained

The campaign also addressed the responsibilities of importers under Georgia’s EPR framework.

Tegeta Green Planet emphasized the importance of importers fulfilling legally established obligations connected with the management of products once they become waste.

Community participation supports environmental awareness

According to Tegeta Green Planet, the campaign attracted strong community participation, which the organization interpreted as evidence of increasing public interest in environmental responsibility.

The company said awareness campaigns are more effective when information is accompanied by practical opportunities for residents to hand over waste through organized collection systems.

Collection infrastructure supports responsible waste management

The temporary collection point in Khobi provided a direct local outlet for automotive waste streams that can otherwise be difficult for households to manage responsibly.

For end-of-life tires in particular, accessible collection can reduce the risk of uncontrolled storage or disposal and support more traceable movement of material through formal waste management channels.

Automotive batteries and waste oils collected alongside tires

The initiative did not focus exclusively on tires. Used vehicle batteries and waste oils were also accepted during the campaign.

Bringing several automotive waste streams into a single collection event allowed organizers to address broader waste management responsibilities associated with vehicle ownership and maintenance.

Symbolic gifts used to encourage participation

Participants who took part in the waste collection campaign also received symbolic gifts.

Tegeta Green Planet said the measure was intended to encourage public involvement and increase awareness of its cooperation with UNDP in the region.

Campaign seeks stronger cooperation with local businesses

The Khobi initiative also aimed to create new opportunities for cooperation with local companies.

Private-sector involvement is important within EPR systems because producers, importers, service businesses, collectors and waste management organizations all influence how material moves through the system after products reach the end of their useful life.

Tegeta Green Planet and UNDP continue regional projects

Tegeta Green Planet said it is continuing regional environmental campaigns and educational projects throughout Georgia in cooperation with UNDP.

The programs are intended to strengthen public understanding of responsible waste management and make participation in organized collection systems more accessible outside major urban centers.

Circular economy principles remain long-term objective

The organization identifies adoption of circular economy principles as one of the broader objectives behind its regional activities.

For end-of-life tires and other automotive waste, this means improving collection and ensuring that materials enter controlled management systems rather than being discarded without traceability.

Khobi campaign links awareness with end-of-life tire management

The event demonstrates how local collection campaigns can complement national Extended Producer Responsibility systems by bringing waste management directly to residents and businesses.

By combining tire collection, education and engagement with local stakeholders, Tegeta Green Planet and UNDP aim to strengthen responsible handling of automotive waste and increase public participation in Georgia’s developing circular economy.

Original announcement by Tegeta Green Planet.