Italian startup Rubber Conversion specialized in tire rubber devulcanization took late last month the most prestigious prize at the Keynes Sraffa Award at Church House Conference Centre in Westminster, London. The prize was awarded to the business’s developer and brand manager Cveta Majtanovic who is a double-degree PhD candidate in Computer Science at the University of Trento.

Rubber Conversion is the Italian business that relies on its patented rubber devulcanisation system handling rubber waste. The authoritative bodies have dubbed this technology the most innovative solution to scrap tire rubber materials reuse by means of devulcanization. Rubber Conversion operates as a spin-off from Innovando Srl, a waste managing company that handles more than 60,000 tons of waste each year.

The Keynes Sraffa Awards is the event celebrating innovation in green sustainable businesses advanced by the Italian Chamber of Commerce in the UK and supported by Intesa Sanpaolo Innovation Centre. The event was held on 28th November and was opened by Head of promotion and development of innovation at Intesa Sanpaolo, Mr. Vicenzo Antonetti who addressed the issue of the circular economy in his opening speech.

Article by Rubber Conversion Srl.