This year, Tire Stewardship BC (TSBC) worked with a branding agency Here Be Monsters to create a TV commercial for TSBC's target audience that focused on our key messages: that tires should be recycled and kept out of landfills, where to take end-of-life tires, and where to find information on tire recycling in British Columbia. See below this truly creative solution:

Tire Stewardship BC is the agency in British Columbia that formed to help producers (retailers) fulfil their obligations and focus on the collection and recycling of tires. To operate a scrap tire program in British Columbia the producers must have a ministry-approved stewardship plan. The plan outlines how the program will run and how the obligations of the retailers will be met. The stewardship plan must be renewed every five years.

Find out more at TSBC's website.