A new informative webinar about end-of-life tires will be hosted by Trinseo’s Anamaria (Cioanca) Dragan-lesanu, a leading commercial business strategist and sustainability expert, who will be probing beneath the surface with some thought-provoking questions for the speakers.

The webinar is a good opportunity for end-users, tire manufacturers, tire recyclers, researchers, investors and regulators to understand how technological excellence, collaboration, partnerships and long-term agendas drive the transformation of the tire industry towards a circular future and help closing the loop on end-of-life tires.

The webinar will take place online, on Thursday, October 14, 2021 at 09:30 AM Central European Summer Time. To register, proceed to the official event page.

This is the third in the series of Trinseo’s free, Forward Focused Webinars where the company has been exploring some of the current issues that are facing the tire and materials industries. The next webinar provides live discussion taking a forward-focused look into the subject of closing the loop on end-of-life tires (ELTs).

Webinar topics

  • The challenges of closing the loop on end-of-life tires
  • Overview of global trends and regional differences in scrap tire recycling methods and disposal
  • Circular technology solutions for end-of-life tires that have successfully progressed to beyond the development, testing and pilot stage and whose processes and products are available on the market now.


1. Ad van Oorschot – Sales and R&D Director at Black Bear Carbon

Ad van Oorschot is Sales and R&D Director at Black Bear Carbon. After studying chemistry (HBO), van Oorschot started working as an R&D chemist and applications laboratory group leader. Later in his career, he also completed an Executive MBA in Strategic Marketing/General Management. When he got in touch with customers and the market, van Oorschot decided to give his career a commercial twist. Since then, he has worked at the interface between sales, marketing and technical service, including as technical service manager at Cabot. In these positions, van Oorschot also gained a lot of international carbon black experience.

Van Oorschot has been active in the ink and coatings related industries for over 35 years.

Black Bear produces recovered carbon black (rCB) from ELTs. After an extensive R&D and testing programme and several years of production experience, its first flagship plant in The Netherlands is expected to be operational in the second half of 2023.

2. Sonia Megert Marshall – Chief Operating Officer at Tyre Recycling Solutions

Sonia Megert Marshall is Chief Operating Officer (COO) at Tyre Recycling Solutions (TRS). Sonia Megert Marshall is part of the management team at TRS and leads the daily operations of TRS with a strong focus on driving commercial strategy and aligning business functions (Business Development, R&D, Intelligence Compounding©, Operations).

With a PhD in Chemistry from the University of Neuchâtel, Switzerland, and an MBA from Santa Clara University, USA, Megert Marshall brings 20+ years of business development experience at Ciba Specialty Chemicals and X-Rite/Danaher (an industrial technology company). In her last position as Vice President Pantone Digital at X-Rite, Megert Marshall successfully led the development of a global incubation business.

3. Sarmenio Saliba – Asset & Product Manager at Trinseo Europe GmbH

Sarmenio Saliba is Asset & Product Manager at Trinseo. Saliba studied Chemistry at the University of Leicester, UK, and the University of Stuttgart, Germany. He then went on to do research for the Centre National de la Recherche (CNRS) in France, where he received his PhD in Macromolecular Chemistry.

After working for IBM Research in Zurich, Sarmenio joined Trinseo in 2015. Since then, he has worked in various roles including Application Development, Technical Sales and Product Management.

Saliba is very active in different areas of sustainability. He led the overall mass balance implementation and certification of Trinseo's Synthetic Rubber business unit, which enabled Trinseo to be the first ISCC certified synthetic rubber supplier in the world. Saliba is also responsible for developing Trinseo's global recycled powder business in collaboration with TRS.

To register for the webinar, visit the official event page.