The renowned in the tire recycling industry British magazine Tyre & Rubber Recycling, its Chief Editor Ewan Scott and a publisher David Wilson, run a podcast exposing interesting topics and announcing updates to the tire recycling and pyrolysis industries. In the Tyre Recycling Podcast, Ewan Scott and David Wilson interview key players from the tire recycling and pyrolysis industry from around the world. Make sure to subscribe for Tyre & Rubber Recycling magazine to receive updates about its interviews!

Episode 72 of The Tyre Recycling Podcast features Adele Rose from Tyrewise, who shares insights into the scheme’s early progress and strategic plans to grow New Zealand’s domestic market for tyre recycling. With processing capacity exceeding demand, Adele discusses efforts to boost local use of recycled rubber and protect the industry from low-value tyre exports..

Watch the full podcast on Tyre & Rubber Recycling's YouTube:

Interview with Adele Rose, 3R Chief Executive of Tyrewise. | Video by Tyre & Rubber Recycling magazine.

Interview chapters:

  • 00:00 – Introduction to Episode #72
  • 01:12 – Tyrewise New Zealand: How does it work?
  • 06:16 – How Tyrewise is combatting freeriders?
  • 07:25 – Adele Rose talks Tyrewise’s early success
  • 10:31 – Market development opportunities in New Zealand
  • 11:43 – How do you persuade the New Zealand Consumer to use recycled rubber products?
  • 14:33 – How important is in for New Zealand to recycle locally?
  • 15:39 – New Zealand capacity to recycle needs to be matched by domestic market
  • 17:31 – With a lack of a domestic market, is New Zealand at risk from predatory agencies to buy tyres at lower prices?
  • 20:45 – Tyrewise’s three year contract
  • 24:34 – Tyrewise’s goal to be a net-importer of end-of-life tyres
  • 26:02 – Conclusion to Episode #72

To watch other episodes of Tyre Recycling Podcast, make sure to subscribe for Tyre and Rubber Recycling magazine!