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Pirelli has launched the first standard production tyre for the global market made with over 70% bio-based and recycled materials, including FSC™ (Forest Stewardship Council™) -certified natural rubber. This certification attests to the responsible management of the natural rubber supply chain, from plantation to factory. By 2026, all natural rubber used in Pirelli's European factories will be FSC™-certified.

Sime Motors, one of Asia Pacific’s leading automotive companies, has announced the launch of a zero-waste tyre recycling programme in collaboration with Evergreen Corporate Sdn Bhd. Starting July 1, 2025, the initiative will be implemented across all Sime Motors dealerships in Peninsular Malaysia.

HOUSTON, July 8 – Orion S.A., a global specialty chemicals company, announced it plans to discontinue production at three to five of its carbon black lines at multiple facilities in the Americas and EMEA by the end of 2025. “This decision is part of Orion’s strategy to focus maintenance investments on higher-performing production lines – making them more reliable and productive – and to rationalize underperforming assets,” Orion CEO Corning Painter said. “This move is also intended to enhance free cash flow.”

Each year, well over a billion tires worldwide reach the end of their life. Many of these discarded tires still accumulate in landfills or are burned for a one-time energy gain, creating pollution and wasting valuable materials. Tire pyrolysis, a form of chemical recycling, breaks down end-of-life tires (ELT) into useful products like oil (TPO), gas, and recovered carbon black (rCB). Across the globe – and especially in Europe and the United States – evolving legal frameworks are transforming tire-derived pyrolysis oil (TPO) into a strategic commodity. New laws and policies on both sides of the Atlantic are beginning to treat TPO as a sought-after resource for fuels and petrochemicals. This shift in perspective is driving a wave of investment and innovation in ELT (end-of-life tire) pyrolysis, positioning it as a crucial component in the puzzle of the circular economy.

Murfitts Industries and tyre giant Michelin have announced a project to process old tyres, recovering the energy and materials within them. As part of the project, Murfitts, the UK’s largest tyre recycling company, has submitted plans to set up a tyre reprocessing site at Michelin’s Stoke-on-Trent premises. The “cutting-edge” process developed by Murfitts will reportedly generate energy which will be used to power Michelin’s production on site, thereby lowering CO2 emissions from the factory by 1,500 tonnes per year. In addition to the energy recovered, the process will also produce recovered carbon black (rCB) and tyre pyrolysis oil (TPO).

In Episode 74 of The Tyre Recycling Podcast, John Loudermilk, CEO of Birla Carbon, shares insights into the future of recovered carbon black (rCB). He outlines Birla Carbon’s approach to scaling sustainable carbon-based materials, discusses current limitations facing rCB, and explores how continued research may expand its potential uses. The episode also covers the launch of Continua 8030 and updates on the company’s new Patalganga facility.

Contec S.A. has announced the successful deliveries of multiple shipments of tire pyrolysis oil (ConPyro®) to Orion S.A. (NYSE: OEC), marking a significant early milestone in the long-term collaboration between the two companies. These initial shipments were made possible by processing significant quantities of end-of-life tires using Contec’s proprietary Molten® technology.

Recovered Carbon Black Europe is the must-attend event for anyone involved within the carbon black supply chain! The Recovered Carbon Black Europe conference provides a much-needed platform for experts and innovators, who research, develop and commercialise recovered carbon black to stay updated on the latest market developments, challenges and opportunities. Over 400 rCB representatives are expected to join us at the Hyatt Regency Barcelona Tower hotel on the 5-6 November 2025.

Smithers is pleased to announce that Recovered Carbon Black Asia 2025 will return on 4–5 September 2025, taking place in Bangkok, Thailand and available to join online. This flagship event brings together key players from across the recovered carbon black value chain – including tire manufacturers, pyrolysis operators, chemical suppliers, equipment providers, and end users – to explore the latest innovations, challenges, and business opportunities across the region.