
Tyrewise sets strong foundation for end-of-life tyre stewardship in New Zealand
New Zealand’s Tyrewise programme has launched with impressive results, significantly surpassing its collection and recycling targets in its first reporting period from September 1 to December 31, 2024. These figures mark a major shift from past practices, where tyres were often dumped or relocated rather than recycled. Tyrewise’s success in engaging the tyre trade has been instrumental in achieving these numbers, demonstrating strong industry participation and support.