
Continental becomes Co-Chair of Tire Industry Project
Continental has taken on the role of fourth co-chair of the Tire Industry Project (TIP). With this step, the tire manufacturer is further emphasizing its comprehensive commitment to sustainability. Continental will contribute resources and its long-term expertise in the areas of end-of-life tires, sustainability assessment methods, and sustainable materials. The Tire Industry Project (TIP) is a global CEO-led initiative of leading tire manufacturers in the context of the World Business Council for Sustainable Development (WBCSD). TIP is the tire industry’s most important global forum for sustainability issues.