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Pirelli North America kicked off the first closed loop circular recycling initiative within Pirelli as part of its broader strategy to increase the use of recycled and bio-based materials in its products. The project has been recognized with Tire Recycling Foundation’s Value Chain Collaboration Award.

>Kuwait Green Building Council hosted a hybrid lecture and discussion with the Kuwait Institute for Scientific Research on the potential use of recycled tire materials in road construction. The session, titled “From Waste to Roads,” took place on August 24, 2026, and focused on Kuwait’s tire waste challenge and the opportunity to repurpose discarded tires for more sustainable infrastructure. The topic is especially relevant to Kuwait because the former Al-Rheyya site once contained more than 40 million waste tires before they were transferred to Al-Salmi for treatment and recycling. The session presented tire recycling and rubberized asphalt as potential circular economy pathways that can reduce the environmental burden of accumulated tires while creating productive uses for recycled rubber in the built environment.

Stratton Kirton of Liberty Tire Recycling said the US tire recycling sector was originally focused on dismantling large tire piles that had accumulated across the country. According to the article, after more than 50 million tires remained in stockpiles as recently as 1990, much of the industry’s work shifted toward processing end-of-life tires and finding uses for recycled rubber. Liberty Tire Recycling has since grown into one of the most prominent companies in the sector, with the article stating that it was founded in 2000 and now has more than 50 million tires from around 15,000 retail locations across North America reaching the company’s recycling network each year.

On 7 July, Newcastle University and Wastefront announced their partnership that will focus on the characterisation and enhancement of Wastefront’s recovered carbon black (rCB). As one of the UK’s top universities and a world leader in sustainability, Newcastle University’s partnership with Wastefront will see cutting-edge industry innovation emerge from research conceived in the North of England - ensuring the region is at the forefront of progressing circularity across Europe.

Compañía Minera Lomas Bayas in Chile recovered and valorized 289.36 tonnes of end-of-life tires during 2025, reaching 202% of the 143-tonne target established for the period under the country’s Extended Producer Responsibility framework. The result was certified by Michelin and marks the second consecutive year in which Lomas Bayas has received recognition for its management of Category B waste tires. The mining company uses a coordinated logistics model that tracks tires from their arrival at the site through removal and recycling, with the same trucks that deliver new tires collecting end-of-life units and transporting them to Michelin’s recycling plant in Antofagasta. In 2026, Lomas Bayas expanded the model further and expects to remove around 350 additional waste tires from the mine for recycling, reinforcing the role of traceability, coordinated logistics and producer responsibility in the circular management of mining tires.

In a recent press release by Birla Carbon – one of the leaders and innovators in the carbon black industry worldwide – the company announced a partnership for sustainability with Circtec – an end-of-life tire pyrolysis operator focused on production of renewable fuels and recovered carbon black. According to the press release: Circtec will become the largest producer of Sustainable Carbonaceous Materials Birla Carbon to deliver Sustainable Carbonaceous Materials to customers through its extensive product development capabilities Partnership to create the single largest source of Sustainable Carbonaceous Materials for the tire, mechanical rubber goods, and plastic industries

The three day event will take place from Monday through to Wednesday 30 May - 1 June 2022 at LE LOUISE Hotel Brussels. The Conference is the culmination of a year-long series of ETRA-led and supported activities and events that focused on market development and expansion for a broad array of recycled tire materials, products and applications.

TIP said TATMA’s membership strengthens its ability to monitor and anticipate sustainability-related developments in Southeast Asia. Affiliate Members are tire trade associations that contribute regional perspectives to TIP’s global work, helping the organization understand ESG issues and trends across different markets. The partnership adds a local industry perspective from Thailand, a country described by TIP as the world’s second-largest tire exporter by volume.

Black Bear – the Dutch tire upcycling company – has appointed Richard Dikkers as its new Commercial Director. Before joining Black Bear, Dikkers spent thirteen years at Oiltanking, most recently as Director New Business & Market Intelligence. In his new position he will support Black Bear in solving the global waste tire problem with the company’s circular economy-based business model.