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TRAC said each Member Spotlight will be published monthly through the association’s communications channels, including its website, e-newsletter and social media platforms. Each profile will provide a deeper look at a member organization by covering its products, strategic priorities, recent milestones, innovation activities, sustainability initiatives and other areas relevant to Canada’s tire and rubber industry.

The interview presents Pirelli’s strategy as one focused on premium tire performance, motorsport-driven innovation, close collaboration with automotive manufacturers and the integration of new technologies such as Cyber Tyre. Bedia also highlighted the company’s work on circular economy initiatives, including the recovery and reuse of carbon black from end-of-life tires through cooperation with Bolder Industries. The discussion reflects broader changes across the tire value chain, where tire recycling, recovered carbon black, sustainable raw materials and connected mobility are becoming increasingly important to manufacturers, consumers and industry associations.

The nominations are open until April 24, 2026, in four categories: Leader of the Year, Young Leader, Lifetime Achievement, and Sustainability. Anyone may nominate a deserving individual or organization. Corporate nominees must have a physical presence in Canada, while individual nominees may be based anywhere. Self-nominations are accepted in the Sustainability category only.

The Tire and Rubber Association of Canada (TRAC) invites all with an interest in and passion for tire and rubber sustainability including end-of-life tire management to register for its highly anticipated 2023 Rubber Recycling Symposium taking place October 4-5 in Halifax, Nova Scotia, Canada. “This year’s event is going to be one for the books. Our 2023 lineup is comprised of stellar speakers from key global markets including the Americas, Australia, and Europe; and brings some of the true experts and leaders in their respective fields,” says Carol Hochu, President and CEO of TRAC.

Following the conclusion of 2025 Rubber Recycling Symposium, Tire and Rubber Association of Canada (TRAC) and the event’s Host Sponsor Alberta Recycling Management Authority (ARMA) are pleased to offer an exclusive optional tour of Kal Tire’s tire retreading facility on Friday, October 10, 2025. This tour will provide attendees with a rare behind-the-scenes look at this sustainable tire management practice and witness tire retreading in action!

A new report from the U.S. Tire Manufacturers Association (USTMA) shows opportunities to expand end-use tire markets and improve tire recycling rates to keep pace with annual scrap tire generation. The 15th 2021 Scrap Tire Management Report found that markets consumed 71 percent of annually generated scrap tires in 2021, down from about 76 percent reported in 2019. This decrease is due primarily to a nearly 13 percent increase in scrap tire generation, while markets to consume them increased by six percent. However, even with this small reduction, scrap tires outperform metal, glass, aluminum, plastic and paper recycling rates. Only automotive batteries and corrugated cardboard have a higher recycling rate.

The Tire and Rubber Association of Canada has recently announced the appointment of Carol Hochu as incoming President & CEO. Ms. Hochu brings a lifetime of experience and successful track record of leading Canadian associations and non-profit organizations. Most recently, she led the Canadian Plastics Industry Association as President and CEO for nearly a decade, and prior to that she served as Executive Director of the Ontario Electronic Stewardship. As an accomplished association executive, in all her past roles Ms. Hochu served as a passionate industry advocate who successfully raised industry profiles and advanced important industry issues with key stakeholders, influencers, and government; and she expertly navigates all aspects of association management, including government, member and public relations.

The Tire and Rubber Association of Canada (TRAC) announced that its preeminent biennial Rubber Recycling Symposium will take place October 4-5 at the Lord Nelson Hotel in Halifax, Nova Scotia, Canada. Tire and Rubber Association of Canada with the Symposium’s Host Sponsor Divert NS, and partner U.S. Tire Manufacturers Association cordially invite professionals and companies involved in tire manufacturing, rubber recycling, manufacturing of products from recycled rubber, end-of-life tire stewardship organizations, governments, and equipment manufacturers to participate in what had become one of the largest events of its kind.

The Tire and Rubber Association of Canada (TRAC) announced the speakers for its highly anticipated 2023 Rubber Recycling Symposium which will take place on October 4-5 in Halifax, Nova Scotia. “This year’s event is going to be one for the books. Our 2023 lineup is comprised of stellar speakers from key global markets including the Americas, Asia, Australia, and Europe; and brings some of the true experts and leaders in their respective fields,” says Carol Hochu, President and CEO of TRAC.