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On March 2, the Tire and Rubber Association of Canada (TRAC; www.tracanada.ca) announced that the nominations for its 2023 Industry Leadership Awards are now open. The nominations are open until April 21, 2023, in four categories: Leader of the Year, Young Leader, Lifetime Achievement, and Sustainability. Anyone can nominate a deserving individual or organization (self-nominations are no longer accepted). Corporate nominees must have a physical presence, e.g., office or facility, in Canada. Nominated individuals can be domiciled anywhere. The awards ceremony will take place in conjunction with TRAC’s Annual General Meeting of Members on June 14, 2023.

Bridgestone Americas and Dow have partnered to develop B-SEALS, a recyclable, silicone-based tire sealant technology. The extended mobility solution will be introduced at the upcoming 2022 Silicone Expo in Detroit (June 21-23), and represents more than four years of joint research and development between the two companies.

VTTI, a global leader in energy storage and infrastructure, has entered into an agreement with Pyrum Innovations AG, an expert in the recycling of waste tyres via thermolysis, to develop a state-of-the-art waste tyres recycling thermolysis plant at VTTI’s Antwerp Terminal (ATPC). This agreement marks a significant step towards integrating sustainable waste management solutions into VTTI’s infrastructure and marks another important step in Pyrum’s international expansion plans.

Biesterfeld Performance Rubber, a division of the Biesterfeld Group, has been selected as distributor by global recycling company Genan for their micronized rubber powders as well as for the easy-to-use rubber modifier GENAN RUBBER+ PREMIXED. The distribution agreement covers the Mechanical Rubber Goods segment in the European rubber market with immediate effect. With this new, international partnership, Biesterfeld Performance Rubber is further expanding its rubber portfolio of innovative and sustainable products, while Genan is strengthening focus on developing new applications for their recycled rubber products.

The Tire and Rubber Association of Canada (TRAC) is pleased to recognize outstanding individuals and businesses for their dedication and commitment to excellence in the tire and rubber industry including end-of-life (ELT) tire management and other businesses focused on sustainability. The Awards Ceremony took place following the Association’s Annual General Meeting on June 4, 2025, at the Alt Hotel Toronto Airport in Mississauga.

This March, BASF revealed its plans to use pyrolysis oil from recycled tires to manufacture outdoor pants. The new product line of the outdoor apparel company VAUDE which will be available in stores from March 2022, does not only stands out due to its timeless design, robust material and simple reparability – the pants are also sustainable, as chemically recycled endof-life tires are used as a raw material. With this innovation, BASF and VAUDE seek to make a contribution towards reducing waste and preserving valuable resources.

The CEOs of 10 leading tire manufacturers gathered to confirm a two-year Tire Industry Project (TIP) workplan focused on research and action for sustainability in the tire lifecycle, including tire-emission research and end-of-life tire management. TIP’s workplan for 2024 and 2025 builds on its established program of scientific research with enhanced action and stakeholder engagement across projects relevant to environmental, social and governance (ESG) in the tire sector.

Trederra announced an exclusive supply agreement with Tyre Recycling Solutions (TRS) of Switzerland supporting the production of Trederra™ footwear outsoles made from end-of-life tires. TRS will supply Trederra with CT-50 rubber powder which is manufactured using the patented TRS Water Pulse® technology, a proprietary and highly specialized water-jet system that pulverizes tire tread into fine powder. This powder is derived from 100% end-of-life tires diverted from landfills and is free from steel and synthetic fibers.

Bolder Industries, Inc., the circular solutions provider for rubber, plastics, and petrochemical supply chains, today announced that its Maryville, Missouri tire pyrolysis facility has been ISCC PLUS (International Sustainability and Carbon Certification) certified for circular carbon black (BolderBlack®) and pyrolysis oil (BolderOil™). “True circularity has been our goal from the start, and we’re thrilled to see the market demanding that more materials be verified as delivering what they promise”, says Tony Wibbeler, CEO of Bolder Industries.