
Mercedes-Benz and Modern Meadow develop bio-based leather alternative from recycled racing tires
Modern Meadow, a pioneer in bio-design, has partnered with Mercedes-Benz AG to develop a sustainable leather alternative for the CONCEPT AMG GT XX. Using Modern Meadow’s INNOVERA™, the collaboration aims to set new interior standards for future vehicles. The innovative material combines plant-based proteins, biopolymers, and chemically recycled AMG GT3 racing tires, aligning with the mass balance approach.