In the offical press release, Tegeta Motors and Tegeta Green Planet have completed a large-scale environmental clean-up in the settlement of Giorgitsminda, removing up to 2,000 illegally dumped tyres from a former landfill site.

The tyres, which had accumulated over several years, posed a significant environmental and public health risk, with potential impacts on soil, water, and local communities. Despite challenging terrain, the site was cleared within days using company resources and in full compliance with safety and environmental regulations. All collected tyres are set to be recycled in line with technical standards.

The initiative goes beyond a one-off clean-up. It forms part of a broader effort to raise awareness about the consequences of uncontrolled tyre disposal and to promote responsible waste management practices. Operating under the principle of Extended Producer Responsibility (EPR), Tegeta Green Planet manages the collection, transport, and recycling of automotive waste across Georgia.

According to director Shalva Akhvlediani, the organisation continues to scale its impact. In the previous year alone, more than 6,000 tonnes of automotive waste—including tyres, batteries, and used oil—were collected and processed. The organisation has also established around 45 collection points nationwide, enabling residents to dispose of automotive waste responsibly.

The Giorgitsminda project builds on earlier clean-up campaigns carried out in Tbilisi and Bakuriani, reinforcing the company’s message: tyres and other automotive waste should not be discarded, but returned into the recycling loop to support a circular economy.

Read the full official press release here.