Tire and Rubber Association of Canada (TRAC) is proud to announce that it received a 2021 Award of Distinction from the Canadian Society of Association Executives for its new website design.

CSAE Awards of Distinction recognize outstanding achievement in association leadership, structure, and governance; and/or the planning and execution of internal, external, and integrated programs that serve associations’ members and/or engage external stakeholders and volunteers.

The virtual Awards Ceremony was held on November 10, 2021. Details about all CSAE award-winning programs and successes can be found here.

“Receiving this award is a great honor for TRAC, and I would like to thank CSAE for recognizing our work in the association space,” says Carol Hochu, President and CEO of TRAC. “TRAC is committed to serving its members who are leaders in the Canadian tire and rubber industry, as well as educating the public and others. Our new bilingual website is an important touchpoint for TRAC to connect with all stakeholders, and it helps us provide clear insights into the latest developments in the Canadian and global tire and rubber industries and concise information about tire maintenance and safety, fuel efficient tires, the advantages of winter tires, sustainability and so much more.

“I would also like to recognize and thank Michal Majernik, TRAC’s Communications Manager, for his many months of hard work and dedication in bringing our new website to life.”

About the Tire and Rubber Association of Canada

Tire and Rubber Association of Canada is the national trade association representing tire makers, rubber product manufacturers and importers as well as rubber recyclers and suppliers of goods and services related to the industry. TRAC is committed to educating drivers regarding proper tire care, maintenance, and usage. A key advocacy goal in the cold-weather months is to raise awareness of safe winter driving as well as the safety and performance benefits of winter tires. To learn more about the Association’s activities in the field of tire recycling, read our news archive.

Press release by Tire and Rubber Association of Canada.