News: Tire Recycling & Pyrolysis

Transaction valued at approximately $701 million supported Goodyear's portfolio rationalisation strategy. The Goodyear Tire & Rubber Company announced that it had entered into a definitive agreement to sell the Dunlopbrand to Sumitomo Rubber Industries(SRI), covering trademarks and related intangible assets used for consumer, commercial and specialty tyres across Europe, North America and Oceania. The transaction followed Goodyear's previously disclosed strategic review of the Dunlop brand as part of its Goodyear Forward transformation programme. Under the terms of the agreement, Goodyear was to receive gross cash proceeds of approximately $701 million at closing, subject to customary regulatory approvals and closing conditions. The deal was expected to close by mid-2025.

Australia was increasingly being described as a destination for low-cost, poor-quality tyres as overseas regulations—particularly in Europe—tightened, according to industry experts and regulators (TSA). Concerns centred on safety, environmental impact and the downstream consequences for tyre waste management. Experts reported that budget tyres, often imported already fitted to new vehicles or sold as low-cost replacements, tended to wear out significantly faster than higher-quality alternatives. While cheaper at the point of sale, they were said to cost motorists more over time due to more frequent replacement. Faster wear also meant greater release of tyre particles into the environment, including polycyclic aromatic hydrocarbons (PAHs)—chemicals of concern that are carcinogenic and harmful to ecosystems.

The Kuwait Institute for Scientific Research (KISR)has set out a new roadmap to enhance the sustainability and resilience of Kuwait's road infrastructure, endorsing 14 strategic recommendations following its forum “Sustainability of Roads in the State of Kuwait: Between the Challenges of the Past and the Prospects of the Future.” The initiative is expected to be of particular interest to regional tyre recycling and materials recovery stakeholders. The recommendations place scientific research, smart technologies and regulatory reform at the centre of future infrastructure planning. A key priority is intensified research into high-durability asphalt mixtures tailored to Kuwait's extreme climate, with the dual aim of extending road lifespans and reducing long-term maintenance costs.

Tire Business has named Amy Brackin, senior vice president of sustainability at Liberty Tire Recycling L.L.C., as its 2025 Innovator of the Year in Sustainability, recognising her leadership in embedding sustainability as a core operating principle across the company. In her role at Liberty Tire Recycling, Brackin has led the company's environmental reporting efforts, overseen compliance and permitting, and driven long-term commitments around zero waste, community impact and value creation. Her work has helped connect day-to-day operational decisions with Liberty's broader sustainability strategy, engaging drivers, plant workers and site teams across North America.

The Material Recycling Association of India (MRAI) has announced the International Material Recycling Conference & Exposition (IMRC 2026), which will take place from 20–22 January 2026 at the Novotel Jaipur & Convention Centre, Jaipur, India. The event is positioned as a major international platform dedicated to advancing a sustainable and circular economy across the global recycling industry.

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NE-TECH Group, a leading innovator in sustainable tire pyrolysis technologies, proudly announces another significant construction milestone at its showcase facility designed in partnership with oil giant MOL as a principal shareholder in the Karcag plant. Building on the momentum reported earlier in November 2025, the project has advanced at an exceptional pace following the installation of the fully pre-engineered Continuously Revolving Charge Cycle (CrCC™) modules at NE-TECH’s manufacturing facility.

For much of its commercial development, ELT pyrolysis has been framed primarily as a liquid-oriented business. Process design, commercial discussions, and investor narratives have traditionally focused on oil yield optimization and gas utilization. Solid char, despite representing roughly 30–35% of the original tire mass, was often treated as a secondary output with limited strategic relevance. As global ELT pyrolysis capacity expands, this view is increasingly misaligned with operational reality. Char volumes are no longer marginal; they are structural. Managing char in a credible, scalable, and economically defensible manner has become a prerequisite for long-term project viability. In this sense, char is no longer a by-product to be addressed post hoc, but a core design parameter that must be integrated into project development from the outset.

Episode 6 of Video Insights by Tyre & Rubber Recycling magazine features Ankit Kalola, General Manager at Fornnax, recorded following the Recovered Carbon Black Conference in Barcelona organised by Smithers. In the interview, Kalola outlines Fornnax’s role in supplying integrated shredding and granulation systems that convert whole tyres into rubber chips and granules suitable for use as pyrolysis feedstock.