As of February 1st, 2023, Michael Christensen joins Genan as the new Application Development Manager, marking the second team expansion for the company this year.

“As Application Development Manager at Genan, Michael Christensen will be taking on the role as link-builder between our Sales, Innovation and Marketing Teams – and he will be cooperating closely with both our Production and Quality departments. This function requires both experience and product knowledge, and Michael’s many years in the industry make him the ideal candidate for this task. With a lot of innovative projects in the pipeline, his in-depth understanding of both business and products will be essential for the future development of these activities,” says Group CCO Thomas Ballegaard.

Bringing over 40 years of experience in tire and rubber recycling, Michael Christensen will primarily work from the Viborg plant office in Denmark to provide valuable know-how and expertise to support various teams within the Genan organization.

“I am both proud and happy to be given the opportunity to be part of the team at Genan. I have followed Genan since the early 90s and know what Genan stands for. As recycling and sustainability as a part of the green agenda is a passion of mine, the job function as Application Development Manager at Genan fits perfectly,” says Michael Christensen with great enthusiasm.

For the past 25 years, Michael Christensen has dedicated his career to the rubber industry, with a focus on tire recycling and rubber granulate production throughout Europe. As a result, he has developed a robust network within various industries, providing valuable knowledge and insight for the development of new applications utilizing recycled rubber.

“My onboarding programme has been great, and I look forward to working with both colleagues and customers in innovation and application development. I hope that I can successfully support the whole Genan team across all the factories, contributing with my knowhow, my network contacts and my experience,” Michael Christensen rounds off.

Original article by Genan.