New Zealand prepares to implement the Tyrewise stewardship scheme on September 1, 2024.

Tyrewise is New Zealand's first nationwide scheme for end-of-life tyres (ELTs). It establishes a structured process for collecting, transporting, and recycling ELTs, diverting them from landfills and repurposing them into valuable resources. This initiative addresses long-standing environmental challenges posed by discarded tyres and sets a precedent for similar schemes globally.

Impact on the Global Value Chain

  • Producers and Importers: Tyrewise mandates that tyre producers and importers manage their products sustainably, fostering environmental accountability from production onward.
  • Retailers and Distributors: They play a crucial role in collecting and sorting ELTs, enhancing their corporate social responsibility and appealing to eco-conscious consumers.
  • Transporters and Processors: The scheme streamlines ELT transportation and processing, creating jobs and business opportunities in logistics and recycling.
  • Recyclers and Manufacturers: Companies like REVYRE Rubber Moulding benefit from a steady supply of raw materials, enabling innovation and product expansion.

Global Positive Outcomes of Tyrewise

  • Environmental Benefits: Significant reduction in pollution, protection of wildlife habitats, and lower carbon footprint from tyre disposal.
  • Economic Growth: Job creation and business opportunities across various sectors, boosting community prosperity worldwide.
  • Innovation and Development: Reliable supply of recycled materials encourages new product development.
  • Community Engagement: Promotes collective responsibility and efforts toward a sustainable future.

Learn more about the Scheme and its impact by proceeding to Tyrewise's website.