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Bridgestone India Private Ltd. (BSID), a subsidiary of Bridgestone Corporation (Bridgestone), announced a strategic growth investment to expand capacity and capability in India. The investment will be directed to the Bridgestone Pune Plant and the Indore Plant to reinforce the company’s premium-mass strategy. The collective investment will be approximately US$85 million with expansion scheduled to start from the beginning of 2025.

ELTs make up nearly 2% of the total global waste, and an estimated one billion ELTs are discarded yearly. This waste flow is growing dramatically year after year. But businesses follow circular economy principles, they begin to view this trash as an opportunity. Through chemical pyrolysis, ELTs can be broken down into reusable commodities like recovered Carbon Black, recovered Pyrolysis Oil, and recovered Steel.

The tire waste recycling industry is transforming after 25 years of gradual progress. Traditionally, recycling focuses on mechanical processes to separate and recover rubber, steel, and fiber from End-of-Life Tires (ELTs), with applications developed for products like sports turf, civil engineering, mats, and even fuel for cement kilns.

Continental Tyres has received the “Tyre Industry Environmental and Sustainable Solution of the Year” award at the 2024 National Tyre Distributors Association (NTDA) Tyre Industry Awards. Presented during the NTDA’s 94th Annual Dinner, the award celebrates Continental’s commitment to sustainability, surpassing competitors like Bridgestone, Hankook, Marangoni, and Michelin.

For too long, end-of-life tires (ELTs) have been treated as trash and discarded. ELTs make up nearly 2% of the total global waste, and an estimated one billion ELTs are discarded yearly. This waste flow is growing dramatically year after year. But businesses follow circular economy principles, they begin to view this trash as an opportunity. Through chemical pyrolysis, ELTs can be broken down into reusable commodities like recovered Carbon Black, recovered Pyrolysis Oil, and recovered Steel.

Bridgestone, a global leader in premium tires and sustainable mobility solutions, is introducing the Potenza Sport A, the company’s first mass-produced tire to incorporate 55% ISCC PLUS certified recycled and renewable materials. ISCC PLUS is a globally applicable certification standard which aims to increase the transparency and traceability of alternative feedstocks throughout the entire supply chain, from the point of origin to the final customer.

Bridgestone EMEA (Bridgestone), Grupo BB&G (BB&G) and Versalis (Eni) announced the signing of an agreement aimed at establishing a closed-loop ecosystem to transform end-of-life tyres into new tyres. The agreement will bring together the innovation, experience and technological skills of all three companies. The partnership aims to develop a model for the creation of a scalable and increasingly sustainable supply chain. Around one billion tyres reach the end of their useful service life every year, according to the World Business Council for Sustainable Development (WBCSD)’s Tire Industry Project1. Bridgestone, BB&G and Versalis are seeking a solution that provides innovative and more environmentally responsible ways to address increased sustainability in the synthetic rubber business, helping to maximise the complete lifecycle of a tyre.

Véronique Giraud, CEO of Continental Tires France, has been elected President of ALIAPUR, France's leading end-of-life tire (ELT) collection service, starting August 1, 2024. Giraud has been with Continental since 1999, holding various senior roles, including Managing Director of Continental Tires China, before taking over the French division on July 1, 2024.

Replan is committed to enhancing collaboration among various tire recycling projects to facilitate information sharing and create new cooperation opportunities. By connecting diverse initiatives, the goal is to merge isolated efforts and products made from recycled tire materials (RTM) into European market.