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Pyrum Innovations AG and SUAS Ecology s.r.o. have a Shareholder agreement for the joint venture „SUAS reTIRE s.r.o.“ in the Czech Republic. Under the terms of the agreement, Pyrum is taking a 49 % stake in the equity of the new joint venture, which will develop, build and operate a state-of-the-art recycling plant in the Czech Republic provides. By successfully securing its equity share of around € 8.6 million, Pyrum has taken an important step towards full project financing. Another major milestone is the Conclusion of a long-term oil purchase agreement over ten years for the pyrolysis oil produced at the future plant – a strong signal of confidence in Pyrum’s technology and the future viability of the project.

Continental is integrating even more renewable and recycled materials into its tire production. Committed to the principles of the circular economy, the tire manufacturer is also motivating its suppliers to increasingly develop and provide sustainable materials to manufacture tires. While Continental's share of renewable and recycled materials in tire production averaged 26 percent in 2024, the company's goal is to increase this figure to at least 40 percent within the next five years.

On October 21, Bridgestone held a groundbreaking ceremony on October 21 for its new pilot demonstration plant for precise pyrolysis*1of end-of-life tires at its plant in Seki City, Gifu Prefecture, Japan. The ceremony brought together 32 participants, such as Seki City Mayor Kiyoshi Yamashita and representatives from the Ministry of Economy, Trade and Industry, as well as other stakeholders, who gathered to pray for the safety of the construction of the new plant.

Fornnax Technology Pvt Ltd, a leading recycling equipment manufacturing company, has announced the launch of its latest breakthrough – the R-MAX3300, the biggest secondary shredder in its class. The unveiling took place on 14th October, 2025 at IFAT India 2025 in Mumbai, India, one of the most prestigious events for environmental technologies, waste management, and sustainable resource innovation.

The Latin American Rubber Technology Society (SLTC) has announced the 4th Latin American Tire Recycling Conference, to be held from November 12–14, 2025, at the Ágora Bogotá Convention Center. The event will bring together professionals, companies, and institutions involved in tire recycling, the circular economy, and sustainable technologies.

Eco Infinic announced that the second-phase expansion of its Chon Buri, Thailand facility will be completed by the end of 2025. Upon completion, the plant’s capacity to process end-of-life tires will increase to 100,000 metric tons per year, while annual production capacity of recovered carbon black (rCB) and tire pyrolysis oil (TPO) will reach 30,000 metric tons and 35,000 metric tons, respectively, significantly expanding the company’s overall production scale.

Georgia Elliott-Smith, CEO of the environmental campaign group Fighting Dirty, has urged the government to work with the TRA if they truly want the Circular Economy to happen and address the climate change crisis. In her keynote address to the TRA conference, held today in Warwickshire, Georgia Elliott-Smith encouraged the government to prioritise the regulatory reforms the Tyre Recovery Association (TRA) are calling for, welcoming the practical approach of the five-step Road to Reform published this summer.

The full agenda for the highly anticipated Sustainability in Tires 2025 conference is now available. The hybrid event, taking place September 23–24, 2025, in Shanghai and online, is the region’s premier forum dedicated to advancing sustainable practices across the global tire industry.

Following a successful edition in 2024, Sustainability in Tires will once again take place in Shanghai this September. As the region’s premier event dedicated to advancing sustainability across the tire value chain, the 2025 edition will feature two days of expert presentations, technical case studies, and in-depth discussions on sustainable materials, circular economy, decarbonization, green manufacturing, and more.