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Prism Worldwide, a clean-tech company that transforms end-of-life tire rubber and plastic waste into high-performance circular polymers, announced a trio of groundbreaking innovations poised to transform the recycling and sustainable materials industries. The company has made key advancements in odor reduction, sustainable thermoplastic vulcanizates (TPV) development, and high-content Ethylene Propylene Diene Monomer (EPDM) reuse, three challenges long considered barriers to wider adoption of recycled materials in consumer and industrial products.

The Tire and Rubber Association of Canada (TRAC) is pleased to recognize outstanding individuals and businesses for their dedication and commitment to excellence in the tire and rubber industry including end-of-life (ELT) tire management and other businesses focused on sustainability. The Awards Ceremony took place following the Association’s Annual General Meeting on June 4, 2025, at the Alt Hotel Toronto Airport in Mississauga.

MARIS has designed and patented a new two-step devulcanization process to produce devulcanized rubber with very high-quality standards. By “devulcanization” we mean a process of selective breaking of the S-S and C-S bonds of the elastomer which causes only a limited degradation of the polymeric structure (C-C bond).

Recycling end-of-life tyres has long resisted sustainable solutions. Addible, an Ireland-based green chemistry innovator, is changing that with OxyCycle — a patent-pending, oxidation technology that delivers cleaner, higher-quality recycled materials. Founded in 2020, Addible’s leadership team draws on decades of experience, with more than 600 scientific publications, 25 patents, and 20,000 citations to their names. Their mission: to design, develop, and commercialise green chemistry breakthroughs that drive the circular economy. OxyCycle is a flagship example — a novel devulcanisation process that reclaims valuable materials with a focus on sustainability and material quality.

The growing issue of tire waste has driven major advancements in recycling and sustainability practices. Ben Chouchouci of the Windsor Industrial Development Laboratory (WIDL) discusses how innovative methods, such as computer-based simulations and optimized product designs, are leading the way in turning scrap tires into valuable materials. Thanks to new regulations and recycling efforts, about 85% of tires in the U.S. are now recycled for energy or material recovery.

Sam Visaisouk, CEO of Tyromer Inc., has sadly passed away, leaving behind a remarkable legacy of leadership, innovation, and dedication to sustainability. A visionary in the tire recycling industry, he played a pivotal role in transforming Tyromer from a laboratory concept into a thriving commercial enterprise.

Toyoda Gosei Co., Ltd. is doubling its rubber recycling capacity at the Morimachi Plant in central Japan to accelerate the recycling of rubber used in automobiles. While progress is being made in the recycling of resources such as steel and plastic in the automobile industry, the recycling of rubber products is difficult and almost all rubber waste is incinerated (utilization of heat). Toyoda Gosei began operations of its first recycling line in FY2021, using its proprietary devulcanization technology that can recycle rubber products into high quality raw materials. The company has been reusing the waste material generated in the production of products.

The third scientific AZuR Colloquium took place on October 10, 2024, on the Jülich campus of the Aachen University of Applied Sciences (FH Aachen) with high participation. Forty scientists from various universities, institutes, and disciplines came together to discuss current research findings and projects related to the sustainable reuse and recycling of end-of-life tires. The agenda included workshops, discussion panels, and keynote presentations on topics such as the pyrolytic utilization of end-of-life tire granulate, the use of old rubber granulates in flood protection, and the future of recovered carbon black (rCB) as a sustainable filler.

Genan emphasizes that in a world prioritizing sustainability, the infrastructure we build must not only meet today's needs but also contribute to a greener future. GENAN ROAD+ PREMIXED is an innovative elastomer modifier for bitumen and asphalt that integrates high-quality rubber powder from recycled tires. This product enhances road durability while reducing waste and CO2 emissions, representing a responsible approach to infrastructure development. With its focus on circular economy solutions, GENAN ROAD+ PREMIXED is helping reshape road construction.