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The company maintained an 81% utilization rate through beneficial reuse across 219 million tires collected. These results also reflect Liberty’s continued focus on its workforce and communities. In 2025, the company reported an 11% reduction in Lost Time Injury Rate (LTIR) and a 9% relative reduction in employee turnover, alongside more than $216,000 donated to charitable initiatives.

Launched in 2023 as the first open, searchable platform dedicated to tyre recycling research, ELTRP brings together international studies covering both material performance and the environmental and health impacts of recycled tyre applications. With a growing database now exceeding 600 research articles, the platform has become an increasingly important resource for researchers, policymakers, and industry professionals.

Scandinavian Enviro Systems (Enviro) founder Bengt Sture Ershag received the Lifetime Achievement Award at this year's Recircle Awards. Ershag received the award for his lifelong efforts to create a more sustainable handling of end-of-life tires. In addition to being the founder of Enviro, Bengt Sture Ershag is also the inventor and developer of the fundamentals of Enviro's leading pyrolysis technology.

The winners of the 2025 Recircle Awards were announced live at Autopromotec 2025 by the organisers, Retreading Business and Tyre & Rubber Recycling magazines. This global awards event recognises sustainability-driven innovation, practices, and services in the tyre retreading and recycling industries.

The AZuR network had a strong showing at the 2025 Recircle Awards ceremony in Bologna, taking home seven awards. The international expert jury recognized AZuR partners Genan, Marangoni, and Italmatic for their innovative solutions in retreading and tire recycling. In addition, AZuR network coordinator Christina Guth received the Women’s Award for the Tyre Retreading Sector. “This award is a recognition of the commitment of all AZuR partners in recent years to advancing the circular tire economy,” said Guth at the awards ceremony.

The Recircle Awards, organized by Retreading Business and Tyre & Rubber Recycling magazines, is a global event that recognizes the contributions of companies and individuals in the tyre manufacturing, retreading, and recycling industries to the circular economy.

Freee Recycle, a Nigerian tyre recycling company, unveiled its latest innovation—the Àjàlá tote and laptop bags, crafted from 80 percent recycled materials. Addressing Nigeria’s tyre waste crisis. Nigeria, like many other countries, faced a growing tyre waste crisis. In 2017 alone, the country generated 113,000 tons of waste tyres, with limited recycling solutions available. Companies like Freee Recycle emerged with innovative approaches to address this challenge, transforming discarded tyres into functional and stylish products.

We are proud to share that Weibold Academy has been shortlisted for the 2025 Recircle Awards in the Tyre Industry Education Award category! This nomination recognizes our commitment to providing high-quality education and expertise in tire recycling, pyrolysis, and circular economy solutions. We are honored to be acknowledged alongside other industry leaders who are shaping the future of sustainable tire management.

The Recircle Awards, organized by Retreading Business and Tyre & Rubber Recycling, has unveiled the final nominees for this year's event, recognizing sustainability and innovation in the tyre retreading and recycling industry. The shortlist includes four new award categories, with winners selected by the Nominations Committee, which consists of 13 independent industry experts.