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Tire recyclers in Europe are calling on EU policymakers to introduce ecodesign requirements that improve tire recyclability, support demand for recycled rubber and increase transparency across the value chain. The proposals were outlined by Recycling Europe Tyres in a position paper published on May 18, as the EU prepares future product rules under the Ecodesign for Sustainable Products Regulation.

Tyrewise has reported continued progress in integrating New Zealand’s regulated tire recycling scheme into everyday industry operations, with growing participation from stakeholders and increasing interest in market development opportunities for end-of-life tires.

Today, advances in devulcanization technology are beginning to change that equation. New processes designed to selectively break sulfur cross-links while preserving the underlying polymer structure are creating opportunities to recover rubber in a form that can potentially be reused in more demanding applications.

The event is expected to include presentations from technical experts and market specialists on how recycled tire materials can be used in infrastructure projects while supporting circular economy and sustainability objectives. Planned topics include market opportunity analysis, regulatory updates and the impact of Digital Waste Tracking. The role of tire retailers and distributors within the circular economy value chain is also expected to be discussed. Participation is free for TRA members, media representatives, industry partners and regulators. Other attendees can participate for £70 plus VAT, including refreshments and a buffet lunch.

The scrap tire crisis carries real environmental and community risk. As collection and recycling falls far behind, the danger for issues from fraud to fire have piled up as well. These processing shortfalls have also greatly impacted our hauling, collection and recycling businesses- raising concerns about the long-term sustainability and credibility of the province’s recycling framework.

The facility is also expected to generate approximately 21,000 tonnes annually of tire-derived oil through the company's pyrolysis process.

The Washington-based United States Tire Manufacturers Association (USTMA) has announced that its president and CEO Anne Forristall Luke will retire at the end of this year after leading the association for 11 years.

The company maintained an 81% utilization rate through beneficial reuse across 219 million tires collected. These results also reflect Liberty’s continued focus on its workforce and communities. In 2025, the company reported an 11% reduction in Lost Time Injury Rate (LTIR) and a 9% relative reduction in employee turnover, alongside more than $216,000 donated to charitable initiatives.

Goodyear, the exclusive tire supplier for NASCAR’s top racing series, manufactures more than 100,000 racing tires annually for the Cup Series, Xfinity Series, and Craftsman Truck Series alone. Because NASCAR tires are subjected to extreme speeds, heavy loads, and intense heat, their usable lifespan is relatively short. A single tire may only last around 100 miles under racing conditions, with some sets experiencing wear equivalent to tens of thousands of miles during a single race.