Michelin's sustainable tire goals: fewer tires for EVs, more innovation
Michelin, one of the leading tire supplier for electric vehicles (EVs) in the U.S., is striving for fewer but better tires. EVs wear out tires faster due to their weight and torque, posing a challenge. Michelin aims to produce longer-lasting, environmentally friendly tires. By 2030, they plan to have 40% renewable and recyclable materials in their tires, and 100% by 2050. At a recent summit, Michelin showcased high-content sustainable material tires, set to go into production in 2025. These tires feature recycled steel, carbon black from end-of-life tires, and silica from rice husks, aiming to reduce environmental impact.