
Innovation will play key role in the tire industry – ETRMA
The European Tire and Rubber Manufacturers Association (ETRMA) reports that the rapid and exciting evolution of mobility is raising fundamental questions regarding fair and equal access to in-vehicle data. Future mobility brings opportunities for road safety, sustainability and society at-large. As a key contributor to the automotive industry and value chain, an innovation-driven tire industry will play a crucial role in driving advancements.