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The Goodyear Tire & Rubber Company announced at the 2022 Waste Expo trade show, a new formulation of its popular Endurance™ WHA waste haul tire made with a renewable soybean oil compound. The Endurance WHA is now made with soybean oil, which replaces a portion of the petroleum-based materials used in its production.

Pyrum Innovations AG (Pyrum) – a pioneer in the sustainable recycling of end-of-life tires based on its pyrolysis technology – has started test operation of its new pelletiser at its plant site in Dillingen. The pelletiser enables the recovered carbon black (rCB) obtained by means of the pyrolysis process to be bonded into pellets, which increases the transportability as well as facilitates the further processing of the raw material.

Pyrum Innovations AG ("Pyrum"), one of the pioneers in the sustainable recycling of end-of-life tyres (ELT) based on its pyrolysis technology, announces that the Supervisory Board has prematurely extended the contract with CEO Pascal Klein by five years until 1 February 2028. Mr Klein co-founded Pyrum Innovations ESC GmbH in 2008 and was managing partner of the company from 2008 to 2018. Since the company's change of legal form and name to Pyrum Innovations AG in 2018, he has been CEO of the company.

Recycling end-of-life tires range from flower pots to anything that summons creativity. The Japanese brand TREAD&GROOVE transforms the tires that end up in landfills into the outsoles of their shoes, a testament to their ethos of upcycling.

The Tire Cologne 2022 is ready for its successful restart: the industry’s leading international event will provide crucial stimulus for the sector, as Koelnmesse, the organiser of The Tire Cologne, and the German Tyre Retail and Vulcanisation Trade Association (BRV), the event’s conceptual sponsor, emphasised at a digital press conference attended by more than sixty international trade journalists on 26 January 2022.

Pyrum Innovations AG (Pyrum) – a pioneer in the sustainable recycling of end-of-life tires (ELT) based on its pyrolysis technology – filed an application for a secondary listing in the Scale segment with Deutsche Börse AG in Frankfurt.

Continental, a premium tyre manufacturer, is consistently expanding its activities in the area of circular economy. To this end, the premium tire manufacturer has signed a development agreement with Pyrum Innovations, a specialist in the pyrolysis of end-of-life tires.

Pyrum Innovations AG (Pyrum), a pioneer in the sustainable recycling of end-of-life tires based on its patented pyrolysis technology, has received ISCC Plus certification for the recovered carbon black it produces. In September last year, the pyrolysis oil produced by the company was certified as a sustainable output material.

The Tire and Rubber Association of Canada (TRAC) announced the launch of its inaugural Industry Leadership Awards program. TRAC’s Industry Leadership Awards recognize outstanding individuals and companies for their dedication and commitment to excellence in the tire and rubber industry, including end-of-life tire management businesses and other businesses focused on sustainability.