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Bridgestone to demonstrate its vision for sustainable mobility through the enablement of material circularity, product performance, and on-demand services for personal and fleet mobility. The company’s presence at CES®1 2023 is centered around three key themes: renewable natural rubber and tire recycling, “Smart Corner” digitally connected tires and air springs for EVs, and a digital concierge experience for personal and fleet vehicle management. CES 2023 is the first time Bridgestone will showcase its vision for the full product life cycle—from manufacturing to ownership to end-of-life material circularity—as a demonstration of the Bridgestone E8 Commitment to becoming a Sustainable Solutions Company.

The Dow Jones Sustainability World Indexes' (DJSI) Automobiles and Components sector now includes Pirelli, Nokian Tyres, and Hankook Tire Corp. The DJSI Europe Index also featured Pirelli and Nokian. Against a sector average of 36 points, Pirelli scored a total of 85 points. According to the firm, Nokian Tyres outperformed the industry standard in 20 of the 21 evaluation criteria for the worldwide Auto Components sector in 2019. Hankook Tire claimed it earned favorable assessments in the areas of materiality, supply chain management, corporate citizenship and charity, and was also commended for its ongoing efforts to increase its sustainability.

Continental and Security Matters (SMX), an innovative tech platform specializing in digital tracking using unalterable chemical-based barcodes, have succeeded for the first time in verifying beyond doubt a marker substance for natural rubber in a tire, and thus throughout the entire production process. The dedicated marker technology, which both companies optimized for use in natural rubber, is designed to create greater transparency along the entire value chain of tires and technical rubber products from Continental. Provided with special security features, the use of the marker substances enables the invisible marking of natural rubber with information on its geographical origin.

A new report from the U.S. Tire Manufacturers Association (USTMA) shows opportunities to expand end-use tire markets and improve tire recycling rates to keep pace with annual scrap tire generation. The 15th 2021 Scrap Tire Management Report found that markets consumed 71 percent of annually generated scrap tires in 2021, down from about 76 percent reported in 2019. This decrease is due primarily to a nearly 13 percent increase in scrap tire generation, while markets to consume them increased by six percent. However, even with this small reduction, scrap tires outperform metal, glass, aluminum, plastic and paper recycling rates. Only automotive batteries and corrugated cardboard have a higher recycling rate.

Tyre Stewardship Australia (TSA) – Australian end-of-life tire recycling and management authority – invites you to have a listen to ‘Helixtapping the Industry’ podcast, where TSA’s Science & Innovation Advisor, Dr Linda Mitchell, PhD discusses the rubber market and circular economy for end-of-life tires, the factors affecting rubber prices, sustainability, and their hopes for the future of the rubber industry, alongside fellow International Rubber Study Group (IRSG) leaders. ‘Helixtapping the Industry’ podcast is a monthly overview and forecast of the rubber industry and greater commodities space created by Helixtap Technologies, the pioneers of groundbreaking, AI-driven price and market intelligence for the rubber industry.

British Columbia's ocean cleanup workers, as they’re deconstructing what they are calling "tire island", are trying to determine how more than 2,000 end-of-life tires ended up on a remote Nelson Island (the Sunshine Coast of Canada) and why they were kept there for decades. They were discovered by an environmental project that was looking for areas that needed to be cleaned up, yet no one knows how they got to the island. The Ocean Legacy Foundation with Let's Talk Trash, Tire Stewardship BC, and Liberty Tire Recycling joined together to remove the tires from the island.

Bandvulc, the UK's renowned commercial retreader and now a part of the Continental Tire Group, has been recognised at this year’s Western Morning News Business Awards after being selected as a finalist for the Environmental and Sustainability Award. A finalist’s trophy was presented to the team during an exclusive awards ceremony in Exeter, which recognises innovative businesses from across Devon and Cornwall. To be in with a chance of winning the Environmental and Sustainability Award, judges sought out companies that were working to achieve an environmentally conscious operation. The businesses also needed to demonstrate that it had steps in place to reduce carbon emissions, implement sustainable working and maximise energy efficiency.

Taking forward its commitment to sustainability, Indian tire manufacturer Apollo Tyres has partnered with Tyromer Inc, a leader in non-chemical devulcanization of end-of-life tires. Tyromer Inc, through their Indian associate, Tyromer India LLP, is committed to supplying recycled rubber material, produced using its environmentally sustainable processes, to Apollo Tyres. Announcing the partnership with Tyromer, P K Mohamed, Chief Advisor, R&D, Apollo Tyres Ltd, said “This partnership with Tyromer is a step towards achieving our sustainability goals, and it also enables us to honour our Extended Producer Responsibility (EPR).

Continental – a premium tire manufacturer – builds basketball court from recycled Extreme E tires. According to the company’s latest report, Continental donates 400 square meters of paving stones for youth basketball court in Hanover-Linden. "Turning racing tires into living space" - under this motto, a new basketball court is being built in Hanover to give children from the surrounding area a lively place to play, run and train. Continental is providing the necessary rubber paving stones as a donation. The paving stones are made from recycled racing tires from the Extreme E electric racing series, which Continental has been supporting as a founding partner since 2019.