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Murfitts Industries, the UK’s leading tire recycling and reprocessing company, and ETIA announced that the two companies intend to form a unique partnership delivering commercial scale solutions for recycling of end-of-life tires to recover their valuable raw material and energy content. Murfitts Industries has been working with ETIA for a number of years and the proposed joint venture will build on that strong relationship. ETIA is a French engineering group and part of Vow ASA, an international technology company listed in Norway.

Bridgestone to demonstrate its vision for sustainable mobility through the enablement of material circularity, product performance, and on-demand services for personal and fleet mobility. The company’s presence at CES®1 2023 is centered around three key themes: renewable natural rubber and tire recycling, “Smart Corner” digitally connected tires and air springs for EVs, and a digital concierge experience for personal and fleet vehicle management. CES 2023 is the first time Bridgestone will showcase its vision for the full product life cycle—from manufacturing to ownership to end-of-life material circularity—as a demonstration of the Bridgestone E8 Commitment to becoming a Sustainable Solutions Company.

Continental and Security Matters (SMX), an innovative tech platform specializing in digital tracking using unalterable chemical-based barcodes, have succeeded for the first time in verifying beyond doubt a marker substance for natural rubber in a tire, and thus throughout the entire production process. The dedicated marker technology, which both companies optimized for use in natural rubber, is designed to create greater transparency along the entire value chain of tires and technical rubber products from Continental. Provided with special security features, the use of the marker substances enables the invisible marking of natural rubber with information on its geographical origin.

Scandinavian Enviro Systems (publ) (Enviro) has received a recovered tire pyrolysis oil order worth MSEK 2 from Swedish fuel company Preem. The oil will be delivered in the first quarter 2023 and used by Preem for production tests. The fuel company Preem will use the delivered oil as a raw material for production tests to determine how suitable it is for the production of different biofuels. These tests will take place at Preem’s refinery in Lysekil, which has already been granted a permit to conduct production tests of tire pyrolysis oil.

Wastefront AS – a Norwegian waste tire recycling company – in collaboration with leading Swedish chemical engineering company Hulteberg Chemistry & Engineering AB – announced that it has been awarded a €2 million grant from Eureka Eurostars, the world’s largest funding-program for business collaborations in creating innovative products for commercialisation, and the Norwegian Research Council and the Swedish Innovation Agency. The total project-funding amounts to €2.076 million: €1.038 million from Eurostars and €1.038 million from project partners.

International Rubber Study Group (IRSG) announced the press release for the collaboration with Nanyang Technological University Singapore (NTU) to support research on sustainability in the rubber industry. The collaboration involves: - Research on Impact of Climate Change on the rubber industry - Developing a white paper based on the IRSG statistical model - Further collaborations in the pipeline to track traceability and sustainability in the rubber supply chain.

At the most recent Big Machine Music City Grand Prix in Nashville, Tennessee, Bridgestone unveiled a new IndyCar tire that uses a sidewall composed of natural rubber derived from the guayule desert shrub.

You read that right. From dandelion. So far, rubber tires have been made of caoutchouc. However, the extraction of this rare raw material in the tropical regions of our planet is a burden on the environment. In its latest press release, AZuR reported that The Westphalian Wilhelms University of Münster and the Fraunhofer Institute for Molecular Biology and Applied Ecology are currently researching how the advantages of natural rubber can be produced on a sustainable basis in the future.

Continental has obtained the highest rating as a global leader in the implementation of sustainability measures and strategies from the international Carbon Disclosure Project (CDP) for the fourth year in a row ("Supplier Engagement Rating") for its work in 2021. The evaluation is based on information on corporate governance, Scope 3 emissions, and supply chain management as a whole that was given by the relevant companies. In order to minimize environmental risks and emissions, CDP pays particular attention to strategies and procedures that help make those risks and emissions observable throughout the value chains.