
Hankook Tire manufactures footwear of recycled tire rubber
Global leading tire company Hankook Tire collaborates with shoes brand YASE to launch eco-friendly shoes made of recycled tires as part of its dedication to making the world a greener place. YASE is a leather shoes brand headquartered in Korea launched in 2013. Hankook Tire and YASE embarked on ‘ZERO – LEAVE NOTHING BEHIND’ project with commitment to sustainable material and environmental protection. As sustainability is a core value and key agenda for Hankook, the company has taken the topic of tire recycling as one of the top agendas each year. Noting that a major raw material of shoes outsole is rubber, Hankook collaborated with YASE based on the understanding of YASE sharing the same vision in terms of reducing environmental impact.